American sitcoms Essay Example

American sitcoms Paper It has been contended that living in suburbia and having a family was devoted. During the 1950s the United States had quite recently entered a financial blast following World War II. Anything that had to do with bettering the United States was viewed as devoted. For instance, purchasing U. S. - made merchandise, for example, vehicles, fridges and TVs was viewed as helping the nation by keeping Americans utilized in industrial facilities, and hence thought to be energetic. Possessing a house and having a family were standards of the time. One of the most significant highlights of the 1950s sitcom family were sexual orientation jobs. Each family highlighted a mother, father and different youngsters. The mother remained in the home, cooking and cleaning, and the dad went through his day at work. Young men and young ladies were educated to esteem and exceed expectations at various things. For instance, if a couple had young men, the young men were asked to focus on scholastics and sports, and if a couple had young ladies, the young ladies were prepared to deal with a home and family. In the twentieth century, womens openings and rights extended. More ladies entered the workforce, for instance, in any case, ladies were still to a great extent answerable for keeping a clean home. We will compose a custom exposition test on American sitcoms explicitly for you for just $16.38 $13.9/page Request now We will compose a custom paper test on American sitcoms explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer We will compose a custom paper test on American sitcoms explicitly for you FOR ONLY $16.38 $13.9/page Recruit Writer The subject of ladies in the workforce was not talked about in American sitcoms of the 1950s. The main working ladies that were demonstrated were single white ladies as educators of African-American ladies as maids. It has been contended that the predominant convictions and worries about sexual orientation related distinctly to the working class white lady. African-American ladies felt that their needs, encounters and observations were generally disregarded while the world spun around white society. During the 1950s this was a miserable reality. Leave It to Beaver was the main demonstration of its sort to recount to its accounts from the perspective of a kid. (Linehan, 115) Life during the 1950s, through a childs eyes, was sweet and straightforward. At the point when issues came up, they were constantly settled with shrewd guidance and a delicately learned exercise. Ward and June were totally strong, nobody at any point truly battled, and toward the day's end, everybody was grinning. In the Cleaver family, it appeared that June was low on the rundown of needs. She was a housewife and mother who consistently put her best self forward and consistently had a benevolent word to state. She appeared to be truly glad to assume the job in the home that she did. She likewise had some contribution on Wally and Beaver were taught. Ward and June talked over what Wally and Beavers disciplines ought to be, at the end of the day, it was Wards choice, and June gestured and grinned, tolerating whatever her better half said. She likewise never worried about budgetary issues, and left that region of the family to Ward. Sitcoms were an exit for society. They introduced silly circumstances that consistently discovered an upbeat consummation. These comedic circumstances frequently reflected the genuine concerns of the time. Any individual watching sitcoms could appreciate the cleverness while mitigating the pressure of their regular daily existences. The Cleavers were the quintessential American family who experienced the customary American dream. Sexual orientation jobs and the relational intricacy were unmistakably characterized; the lady was a housewife and mother while the man was a working spouse and father, and together they had glad kids and lead peaceful, cheerful lives. This is the thing that each American needs †joy. TV should be a departure from the real world; individuals could leave their perhaps somber lives for a second and enter an existence where everything works out to an upbeat closure. This is the thing that Leave It to Beaver accommodated its crowd †straightforward joy. Mainstream society Explodes in a Decade of Conformity in Pendergast, Sara and Tom, Bowling, Beatniks, and Bell-Bottoms: Pop Culture of twentieth Century America. Detroit, U*X*L, 2002. Finkelstein, Norman H. The Way Things Never Were: The Truth About the â€Å"Good Old Days†. New York, Atheneum Books, 1999. Gourley, Catherine. Gidgets and Women Warriors: Perceptions of Women during the 1950s and 1960s. Minneapolis, MN, Twenty-First Century Books, 2008. Hausman, Bernice L. Sex and Gender Roles in Kutler, Stanley I. , Dictionary of American History. New York, Charles Scribners Sons, 2003. Horsley, Edith. The 1950s. London, Bison Books Limited, 1978. Linehan, Joyce. Leave It to Beaver in Pendergast, Sara and Tom, St. James Encyclopedia of Popular Culture. Detroit, St. James Press, 2000. Passing Parade: A History of Popular Culture in the Twentieth Century. Altered by Richard Maltby. London, Oxford University Press, 1989. The suburbs in Tompkins, Vincent, American Decades. Detroit, Gale, 2001. The 1950s Arts and Entertainment: Overview in Pendergast, Sara and Tom, U*X*L American Decades. Detroit, U*X*L, 2003.

How to Write an Academic Case Study

Instructions to Write an Academic Case Study Instructions to Write an Academic Case Study A contextual investigation is an examination structure or strategy for examination that looks to research an individual, gathering, or marvel. It spreads out key topics and results to comprehend past and future patterns, and intends to clarify an issue with greater lucidity. Regularly, a contextual investigation analyzes in detail a solitary subject to show up at an away from of the issue. It can incorporate a similar examination to show connections between at least two subjects. Before you start to compose your contextual investigation, read this manual for assist you with getting ready and see how to do it appropriately and adequately. Stage 1: Determine the subject of your investigation. Recognize what you might want to explore. What issues have you talked about in class? Is there something right now drifting via web-based networking media or in the news that is important to you? When you choose a subject, do additionally research and meetings to limit your core interest. Search for data in books, magazines, papers, and online diaries. Make sure to take the same number of notes as you can as you come and keep a rundown of all your asset materials. (You will require this rundown while refering to your references toward the finish of your investigation.) Decide if anybody has done likewise concentrate before; this will permit you to refine your work or locate an alternate edge. Auditing comparable examinations will give style and analytical thoughts that you may jump at the chance to take a stab at your own. Stage 2: Choose your investigation type. There are four kinds of contextual investigations, contingent upon your objective and reason. These include: Illustrative An illustrative (or engaging) study utilizes a couple of occurrences of an occasion or marvel to give perusers a more clear by and large picture. It intends to give perusers a typical language and comprehension about the given subject. Exploratory (or pilot) contextual investigations intend to discover designs in the information assembled and make a model for simpler perception of that information. They depend on a prior assortment of data from which to make a translation. The primary objective of an exploratory examination is to distinguish questions and select techniques for estimation preceding the fundamental examination. Aggregate A total report joins data from a few sources assembled at various occasions for more noteworthy speculation. This diminishes expenses and time spent on redundant examinations. Basic example The reason for this examination is to look at least one circumstances to investigate a summed up or all inclusive supposition. Basic occurrence contextual investigations are regularly utilized in circumstances and logical results circumstances. Stage 3: Have a reasonable structure and style. A contextual analysis tries to find new understandings about a specific issue. It can likewise add to a current assortment of information. Thusly, your work ought to have an unmistakable and composed structure and composing style. Here are some key components to observe as you start composing your examination: Presentation The presentation catches the degree and reason for your thought; it tends to why and how the case will address the picked subject. When composing your presentation, attempt to respond to these four inquiries: What am I considering? Depict the subject of examination. Quickly clarify what components of the case will help expand information about it. For what reason is it essential to research this theme? Clarify the noteworthiness of your examination issue. Depict why you accept your investigation plan and subject of examination are basic in understanding the picked theme. What was directly known before this investigation was led? Give your perusers the foundation data they have to comprehend why you are composing this investigation. Portray how your case will demonstrate valuable in investigating new information about the current point. In what capacity will this examination advance further information? Depict why your contextual investigation will give better approaches for understanding your subject and how it will extend as of now archived information. These inquiries ought to be replied in a couple of passages. (In the event that you are tending to a mind boggling issue, increasingly expand foundation data is required.) Writing Review A writing survey incorporates an authentic translation of your subject. Foundation data included here ought to be efficient to enable your perusers to all the more likely comprehend the issue. Here are a few hints for composing a strong writing audit: Refer to and sum up examines that utilized a comparative subject of investigation to handle an exploration issue. Incorporate a portrayal of any ongoing work that bolsters your examination and the inquiries you are posing. Clarify how it presents new thoughts that can make ready for future research, or how it gives another comprehension. Incorporate or consolidate any writing that relates to unanswered inquiries and uncertain worries about the subject. Portray how your subject of investigation will help address these worries. Technique In this area, clarify your purposes behind choosing the subject and the procedure utilized in responding to explore questions. Depictions of the strategy can shift as indicated by the sort of investigation in which your contextual investigation is surrounded. The four subjects of examination and how to portray your strategy as indicated by each subject are: Occurrence/occasion The episode takes a gander at an uncommon occurring so as to discover better approaches for considering the more extensive issue or to test a speculation. For a contextual investigation about a basic occurrence, portray the strategy used to feature the occasion. Clarify how you decided the legitimacy of the case to find more extensive points of view or new discoveries as for the examination. Individual Describe why you decided to concentrate on this person. What experience does the person in question have that gives a chance to advance new information? Incorporate the person’s foundation data; this will assist perusers with understanding the significance of his/her encounters to your examination. (While referencing more than one individual, unmistakably separate them from others and clarify how they are valuable to your examination.) Spot Describe the basic qualities of the spot or field where the point exists (physical, social, financial, social, political, and so forth.). Clarify the strategy utilized for picking this spot and how it reveals insight into new information. Plainly set up why it has been picked as the subject. Wonder Any reality or situation that can be watched or concentrated yet isn't plainly comprehended can be a marvel. In social and conduct sciences, this may concentrate on human connection inside a mind boggling social, financial, social, or physical setting. Conversation The conversation segment should concentrate on deciphering and reaching determinations about the huge discoveries you’ve accumulated. This segment ought to have the accompanying goals: Express the significant discoveries Restate why you concentrated on the examination issue or subject of investigation. In a revelatory, direct, and brief proclamation, portray your discoveries. Underline sudden information and present it unmistakably. Clarify the substance of the discoveries Describe the importance of your discoveries and why they are noteworthy. Start with the most significant or surprising discoveries and survey every one. Connection the discoveries to comparable existing investigations Acknowledge the relationship of your discoveries to that of earlier examinations, particularly if your subject of examination was propelled by others. Looking into assists with setting up the significance of your outcomes and separates your investigation from past research. Distinguish the restrictions of your examination Explain the confinements of your investigation just as any unanswered inquiries that couldn't be tended to (or why they are not critical). Propose territories for future research Lead the path for future research on your subject. There might be extra inquiries identified with the point that can loan themselves to promote examination. End Using immediate, straightforward language, sum up your decision and feature how your outcomes vary from or fortify the finish of past examinations. Orchestrate the key discoveries and obviously state how they answer the exploration questions. Composing a contextual analysis requires time and a lot of research. On the off chance that you are uncertain of how to begin, consider recruiting a composing proficient. The specialists at can assist you with creating a very much idea out and articulate scholarly contextual investigation. We give scholastic exposition composing help with Toronto 24 hours every day, 7 days per week.

20 Best Motivational Podcasts to Listen to in 2020

20 Best Motivational Podcasts to Listen to in 2020 January 30, 2020 Getty Images More in Self-Improvement Technology Happiness Meditation Stress Management Spirituality Holistic Health Inspiration Brain Health Relationships In This Article Table of Contents Expand For Your Personal Growth For Your Health For Your Happiness For Your Fitness For Your Home For Your Relationship For Your Career For Your Financial Success For Your Productivity For Forming New Habits If you’re lacking in the motivation department (as many of us are!), and need a serious boost of inspiration, why not try listening to a podcast? These podcasts cover a range of topics from health and happiness, to productivity, forming new habits, and financial success. To get a better idea of why these are considered the best motivational podcasts out there, grab a set of headphones or turn up the volume in your car, and get ready to conquer the day.   For Your Personal Growth It comes as no surprise that the topic of personal growth tops the list of best motivational podcasts. Striving to become your best self takes time, practice, perseverance, and a whole lot of patience. And what better way to gain inspiration, then to tune in to one of these podcasts.   The Science of Success Science meets psychology in this weekly podcast hosted by Matt Bodnar. Guests on The Science of Success range from neuropsychologists and entrepreneurs to FBI hostage negotiators and mindfulness gurus. The goal of the show is to get you thinking about your potential for success and learn ways to become a better version of yourself. The School of Greatness Whether you’re in a growth slump or just need an extra boost of confidence and inspiration to scale-up your life, Lewis Howes, host of The School of Greatness, will give you everything you need, and then some. Through his own experiences and interviews with influential people, Howes shares stories about facing loss, dreaming big, becoming a champion, attracting wealth, and setting yourself up for success, with the hope of helping you find your sense of purpose.   For Your Health Fill your morning commute with tidbits of inspiration, information, and motivation about how to take better care of your health with these podcasts. Get answers to some of your most burning questions all in the time it takes you to get from home to the office.   TED Talks Health ? If you have questions about your health, TED Talks Health has answers. Each episode is packed full of information from doctors and researchers on a truly wide range of topics. Whether youre curious about sleep, medication, vaping, or bad breath, this podcast has something for everyone. Optimal Health Daily Sometimes all we need is a quick summary of the most pressing health topics to motivate us to take better care of ourselves. With the Optimal Health Daily podcast, you get a daily dose of information about everything from dieting and pesticides to activated charcoal, supplements, and exercise. And the best part? Each episode is under 15-minutes, with the average running time around eight to ten minutes.   For Your Happiness Wishing for more happiness is something most of us are familiar with, but it’s the actions you take that determine how much joy you will have in life. These podcasts will give you a glimpse into the lives of other people and how they are choosing happiness every single day.   The Happier Podcast If you’ve ever wanted to create more happiness in your life, then The Happier Podcast is for you. Host, Gretchen Rubin, examines daily habits and the role they play in the overall quality of your life. From work and friendships to productivity and creativity, Rubin uses humor and human nature to deliver simple tips that can help you live a happier life.   The Good Life Project The Good Life Project podcast turns your living room, car, or weekend run into an intimate conversation with some of the most inspiring, well-known guests, and everyday people. Through interviews filled with thought-provoking questions, host Jonathan Fields asks guests to share something unfiltered about their life, and how they’ve turned those experiences into powerful messages of hope and happiness. For Your Fitness Staying the course is a whole lot easier when you have someone guiding you along the way. Find the motivation you need to stick to your workout routine with one of these fitness podcasts.   Ali on the Run Runners of all levels will enjoy listening to Ali on the Run. Each week Ali Feller gives subscribers a healthy dose of motivation through her words of wisdom about working hard, running hard, and doing whatever it takes to break a physical and mental sweat. Feller interviews guests about everything from marathon training and yoga to mental health and wellness. Hurdle If hitting the gym is your “go-to” when stress levels rise, then Emily Abbate’s fitness podcast, Hurdle, is for you. Appropriately named, Abbate features people facing hurdles or challenges in life, like, we all do, but with a focus on how they integrate wellness into their routines as an outlet for stress and anxiety. What makes this podcast one of the best, is Abbate’s unique ability to keeps things real while pushing forward, which is not always easy to find in the fitness world.   For Your Home When life gets busy, as it so often does, spending time scrubbing toilets and organizing your clothes in super specific ways might be the last thing you want to do. But with the help from these genius hosts, you’ll get your house (and life) back on track in no time.   A Slob Comes Clean Courtesy of Google Images Regardless of how messy your house is, you’ll always feel right at home with Dana K White. With an extra-large dose of humor and some excellent, down-to-earth tips and tricks, A Slob Comes Clean will motivate you to tidy and scrub every inch of your house, or at least the parts of your house that people see.   Clutter Free Academy Imagine how much time you would have if you had a decluttering expert available to you 24/7. With Kathi Lipp’s Clutter Free Academy, you’ll learn how to clean up your house and your life, and still have time to do the things you love. Tune in once a week to get tips and advice to help you start your clutter-free journey.   For Your Relationship Let’s face it: Our days and nights are packed full of to-do lists, tasks, and everything else that needs to get done before your head hits the pillow. It can be hard to find time for your own partner, let alone go out on dates. These podcasts will come in handy when it comes to gathering tips for better relationships. I Do Podcast When you can’t make it to couples counseling, and you need some insight and advice about how to manage your relationship, check out the I Do Podcast from husband and wife team, Chase and Sarah Kosterlitz. They share practical wisdom about their own marriage and raising a family, plus, tips from therapists and relationship experts on topics ranging from resentment and loving through differences to learning about your partner’s love language.   Dear Sugars Dear Sugars Co-hosts, Cheryl Strayed and Steve Almond team up to give you unfiltered advice about all things relationships. Their podcast, Dear Sugars, tackles some of the most frequently asked questions and concerns about family issues, sex, love, divorce, infidelity, and so much more. Plus, they encourage listeners to email them with their most burning questions.   For Your Career It’s not uncommon to spend the majority of your waking hours at work. And with all that energy being devoted to your career, there’s a good chance you might need a bit of motivation from time to time. These podcasts will hopefully give you a leg up and make for a great partner on your morning commute. Pivot Whether you’re looking for a way to scale-up in your current job or you need some guidance on how to change careers, Jenny Blake, host of the podcast Pivot with Jenny Blake, has you covered. This former Google career coach knows all about the connection between motivation and work, and she uses her wisdom to share tips on how you can make your next move. Being Boss While geared towards freelancers and entrepreneurs, the Being Boss podcast is actually a good listen for anyone looking to gain knowledge about the mindset, habits, and routines that are either helping you or preventing you from making money doing what you love. Co-hosts, Emily Thompson and Kathleen Shannon, take on career and work-related topics like setting boundaries, marketing, productivity, self-limiting beliefs, and goal setting.   For Your Financial Success There is a certain subset of people who are brilliant when it comes to all things money. And then, there’s the rest of us. The good news? Tuning into a weekly podcast can help boost your financial IQ and put some money back in your pocket.   The Stacking Benjamins Three days a week, Joe Saul-Sehy broadcasts live from his mom’s basement, which is part of the charm of this awesome podcast that focuses on helping others build wealth. Learn about saving, investing, and risk management from Joe and the variety of experts he brings on The Stacking Benjamins Show.   Planet Money NPR has done it again with their twice-weekly podcast, Planet Money, that breaks down what’s going on in the economy and gives you information about finance that actually makes sense. Through great narration, story-telling, and interviews, this eclectic line-up of hosts will make you feel like you’re having a conversation with your best friend.   For Your Productivity Do you feel like youre always trying to get caught up? Learn how to increase productivity, both at work and in your personal life, with these top podcasts. The Brendon Show Do you live a charged life? That’s the question Brendon Burchard, host of the podcast, The Brendon Show, asks listeners each time he goes live. Burchard keeps it real by sharing what he’s struggling with and working on to help you target the areas in your life you want to improve. He covers topics such as careers, work ethic, tips to boost your productivity, and how to motivate others.   The Tim Ferriss Show The Tim Ferriss Show is home to the author of the famous book, “The 4-Hour Workweek,” among others. In his weekly podcast, he interviews experts in various fields on everything from personal and character development, to exercise routines, acting, venture capital, investing, business, time-management tricks, and so much more.   For Forming New Habits Breaking old habits and forming new ones can be challenging, especially if you’re not sure where to start. The good news is, you’re not alone. These podcasts will help you feel inspired to dive in and get things done. The Habit Coach If you need encouragement to make permanent changes in your life, then The Habit Coach With Ashdin Doctor is for you. Each episode is centered around tips and motivation that encourage you to create new habits that impact your daily life. Host, Ashdin Doctor, covers topics like nutrition, fitness, health, sleep, and productivity. And the best part? The majority of the episodes are less than 10-minutes long. Tiny Leaps Big Changes   Forming a new habit takes time. It also requires tiny leaps along the way, and no one knows that better than the host of Tiny Leaps, Big Changes, Gregg Clunis. This personal development podcast dives deep into the most common daily behaviors and looks at how those behaviors determine results, both positive and negative.

What is Beauty Essay - 977 Words

The ideal of what beauty really is changes in our society from time to time. Everyone has their own opinion of what is beautiful. However the opinion that people mostly tend and heed to is that of the prominent and influential characters in today’s society. Those who claim to know what true beauty is and impel humanity to do and be what they want, as if people were their puppets. Television, magazines, and advertisements play an immense role in this. Playing with emotions and ridiculing those ‘not beautiful’ by pointing out the ideal facial structures or body types that one must have in order to be beautiful. Features of which can only be obtained by expensive, dangerous, and addicting procedures in an outpatient facility. Then some of the†¦show more content†¦The author states â€Å"studies have shown that beautiful people have an easier time in life.† Alyssa created a relationship of consciousness with her reader, attempting to make the reader re alize that surgery isnt the answer to looking better and that they could regret the procedure the rest of their lives or become addicted to surgery. No one in this world can look exactly like what they see on magazines because what their eyes are seeing is spurious. In a commission the Dove Self-Esteem Fund, conducted an online survey and presented their findings in, Real Girls, Real Pressure: A National Report on the State of Self-Esteem crisis in the United States (2008), suggested that there is a self-esteem crisis in the United States about girls looks. The survey revealed seven out of ten girls believe that they are not pretty enough. The beauty that is portrayed today is causing young girls to feel ugly and insecure about themselves. However they have yet to realize that all girls are pretty in their own way. The study also shows that â€Å"girls with low self-esteem are significantly more likely to engage in negative behaviors.|† Girls feel they don’t fit in because they are not good looking so they engage in dangerous and bad behaviors in order to feel good about themselves. Drinking or drugs may be what they chose to do in order to feel like they fit in. Teens also admit to starving themselves because they believe they are fat. Many teens today sufferShow MoreRelatedBeauty : What Are Beauty?891 Words   |  4 Pages What is Beauty? Beauty in my opinion is all about who is perceiving it, although there are many things that can be widely accepted as beautiful, whether it s a bountiful orchard of apple trees or the deep vast ocean blue with the waves cascading down with the mystery of life looming in the depths beneath. Beauty can be described as the fresh snow glistening on the pine trees with deer majestic in their natural glory and fat, fluffy hares dancing playfully in the snow or birds in song singing toRead MoreWhat is Beauty?1209 Words   |  5 PagesAccording to Oxford Dictionary, beauty is defined as â€Å"a combination of qualities, such as shape, color, or form that pleases the aesthetic senses, esp. the sight†. Over a long period of time, the meaning of beauty has changed. The way beauty was seen in the past, have been slightly modified into something totally different today. For many years, there has been that one question that has not been proven, even until now. There are fe w people who have their own opinion on this issue. There have beenRead MoreWhat is Beauty? Essay716 Words   |  3 Pages The common clichà © goes â€Å"beauty is in the eye of the beholder.† Is there any real meaning to that? The expression simply means that beauty has no set meaning, definition, or even value for that matter. It is a collectively undecided notion, since its definition lies solely in observation. It also implies that each individual may interpret the idea of beauty (of people, objects, thoughts, etc.) according to his/her own biased, genetic, emotional, cultural, social, and spiritual needs. HavingRead MoreWhat is Pure Beauty?1540 Words   |  7 PagesEveryone has their own idea of what pure beauty is. According to Websters Dictionary, the definition of beauty is â€Å"the quality or aggregate of qualities in a person or thing that gives pleasure to the senses or pleasurably exalts the mind or spirit† (â€Å"Beauty†). However, the definition of pure beauty has become warped and manipulated into a standard that only a select few can achieve. Nonetheless, beauty is more than what is behind the counter and computer. With these high criteria societyRead MoreWhat is Beauty? Essay704 Words   |  3 PagesWhat is beauty? How do we decide who is attractive and who is not? Society is full of information telling us what is beautiful, but what fact is that information based on? The topic of beauty has been studied, analyzed and controversial for centuries. We all know the feeling you can have when you hear a beautiful song that brings joy to your heart, stand in a field of flowers that excites your eyes, or admire a face that is visually pleasing. As human beings, we are all drawn to beauty, but whatRead MoreWhat is Beauty? Essay1385 Words   |  6 PagesWhat is beauty? People have always attempted to find, create, and pursue it. A quick checkout at the grocery store will reveal a plethora of magazines devoted purely to what they call beauty and the proper pursuit of it. Most have an idea of what they might personally define as beauty, but not as a general, sweeping definition. That which one might la bel ugly another might call absolutely stunning. Some find beauty in cats, others in dogs, just as some favor early morning mountain ranges over a sunRead MoreWhat Does Beauty Mean?1433 Words   |  6 PagesWhat does beauty mean to you? Often times people surgically change their appearance to feel better about themselves. A Majority of the time people are unsatisfied with their bodies, so they alter their looks. These individuals look up to celebrities who have paid thousands of dollars to look a particular way. Cosmetic surgeons are being bombarded by star struck clients demanding specific features of celebrities. Some of the victims believe that getting surgery to look like a celebrity will putRead MoreWhat Is The Story Of Martins Beauty?1708 Words   |  7 Pagessmoking hot, but she couldn’t tell him that. Before she would have joked around about his good looks and how he could make a paper bag look good. But as she took in his casually striking appearance, all those j okes seemed wrong. She still wasn’t sure what had changed between them but things felt different. A sexual energy surrounded them that had never been there before. She felt flirty and feminine in her new clothes. More daring than she had when she woke up that morning. More confident too. She liftedRead MoreMedia Influence on What Is Beauty Essay1481 Words   |  6 PagesEveryone has a different view of what is beautiful. Why are we never happy with how we look? Why are we so quick to compare ourselves to others? The simple answer to these questions is: Media. The media is constantly showing images of what is considered beautiful. These images greatly affect society and often impact the way people view themselves. Most of these images are unrealistic, and send unhealthy expectations to women; however most women are willing to do anything they can to achieve thisRead MoreWhat is Beauty: Unrealistic and Unobtainable Essay954 Words   |  4 PagesWhat is Beauty: Unrealistic and Unobtainable For centuries mankind has unsuccessfully attempted to define beauty. Greek philosophers, including Plato, tried to define beauty as if it were as simple as any other law in nature. However this cannot be so because the idea of what is beautiful has varied throughout cultures and the ages. In the 1800s women who were pale and rather plump were considered objects of desire; but in today’s society, desirable women are slender and tan, among other things

The Role of Social Media Essay Example Pdf - Free Essay Example

Sample details Pages: 8 Words: 2542 Downloads: 6 Date added: 2017/06/26 Category Marketing Essay Type Analytical essay Tags: Social Media Essay Did you like this example? Introduction This research investigates the role of social media in marketing in order to determine whether companies should focus all their marketing efforts on social media platforms. The term social media is used to refer to a group of internet based web 2.0 applications that enable users to interact, communicate and share content including video, text and graphics. Popular social media applications include social networking sites like Facebook and Twitter, photo sharing sites like Instagram and Flickr, social tagging sites such as Digg and video creating and sharing sites such as YouTube. Don’t waste time! Our writers will create an original "The Role of Social Media Essay Example Pdf" essay for you Create order Social media marketing leverages the potential of social media applications to promote a company and its products or services. Social media marketing is a trend that is growing rapidly as companies begin to realise the strategic importance of social media as a tool to engage consumers, create relationships and develop brand loyalty in a cost effective and efficient manner. Given the advantages of social media marketing, there is growing pressure on companies to adopt social media marketing. In order to determine if companies should focus all their marketing efforts on social media, this research will discuss the advantages of using social media as well as challenges of using it. Advantages of social media marketing The use of social media in marketing presents compelling arguments that companies cannot afford to ignore. These include social media marketing as a cost effective way to reach a wider audience, the shift from transactional to relational marketing and the exponential growth of social media. Social media marketing is cost effective Social media marketing is a cost effective way to reach a wider target. KirtiÃ…Å ¸ and Karahan (2011) have argued that in the post-recession era, companies are focused on cutting costs, particularly advertising costs. Social media allows companies to reach a wider target in a timely, more efficient and cost effective manner than would be achieved through traditional communication tools, such as T.V. In the US, a thirty second advert during the Super Bowl costs $4.5 million dollars and has the potential to only reach a certain percentage of the American market while the same amount of money could buy four days of Facebook Reach Blocks with a potential audience of 100 million (Johnson, 2015). Kaplan and Haenlein (2011) argue that social media has enabled viral marketing which allows companies to promote their products and services with a very low budget and still achieve levels of awareness similar to those that can only be achieved by expensive TV advertising. These researche rs present the case of Proctor and Gamble, which in 2010 uploaded a 30-second video via YouTube to promote its Old Spice brand. The video was viewed 23 million times in 36 hours. For companies like Proctor and Gamble which operate in competitive global markets, it would be extremely expensive to achieve this kind of awareness through traditional media like TV because they would have to advertise in each individual country. Social media transcends national boundaries and presents a single interface to reach every corner of the globe. No social media application illustrates this point more powerfully than Facebook. According to a report by Stenovec (2015), more than 1.39 billion people in the world log onto Facebook each month, therefore, if Facebook was a country, it would be the most populous country in the world as shown in. figure 1 below. Figure 1: How Big is Facebook (Stenovec, 2015) The exponential growth of social media Researchers argue that consumers are turning away from traditional sources of advertising like radio, TV and newspapers and the internet is now the number one source of media for consumers (Mangold and Faulds, 2009). Social media dominates the internet and leading social platforms like Facebook, YouTube and Twitter have become main stream. As shown in figure 2 below, Facebook has grown from 1 million users in 2004 to more than a billion in 2014. Twitter has also seen growth from 6 million registered users in 2008 to over 500 million in 2014, while Google+, Pinterest and Instagram have also increased their user bases. Morrison (2014) also reports that 93% of marketers use social media for business with Facebook, Twitter and Google+ being the top 3 media sites used by marketers. Figure 2: Social Media Growth (Morrison, 2014) The exponential growth of social media use has been referred to as a revolution (Benioff, 2012) and companies are expected to take part or risk being l eft behind. As stated by Neti (2011: 1) one cannot afford to have no presence on the social channels if the competitor is making waves with its products and services. Similarly, Liu and Smit (2011) state that it is important for a company to have presence and share of voice in social media and companies cannot afford not to engage in the race against competitors. Social media marketing is therefore seen as a way to gain competitive advantage in an increasingly competitive business environment. An example is the case of Coca Cola and Pepsi presented by Liu and Smit (2011). These two companies are traditional rivals for the global soft drink market and they have extended their battle to social media where they are actively pursuing promotional activities on various social networking sites (Telegraph.co.uk, 2010). With 93% of marketers being on social media (Morrison, 2014), this means that no company can afford to ignore social media marketing. Also, social media marketing represents huge potential for sales growth particularly in developing countries which have very high rates of mobile phone penetration, for instance, Liu and Smit (2011) state that the social media opportunity in China is massive with more than 40% of the 1.4 billion population using the internet regularly. Shift to relational marketing With the rise in social media, power has shifted from marketing managers to individuals and communities (Mangold and Faulds, 2009). Researchers have argued that while traditional media is about reaching the market, in the current marketing environment consumers expect to be active participants in the media process (Hanna, Rohm and Crittenden, 2011). Researchers also report that there has been a shift in marketing theory and practice with an emphasis on relational (two-way) marketing rather than transactional marketing (CsordÃÆ' ¡s et al, 2014). Relationship marketing is focused on identifying and retaining long term customers which is a more profitable proposition than constantly renewing a strong customer base. Hanna, Rohm and Crittenden (2011: 267) refer to the empowerment of consumers as bottom-up marketing which results from the development of connections among billions of people on social media every day. These connections build relationships that result in the creation of vast social networks which marketers can only access through conversations and engagement. One way social media enables relational marketing is through the creation of brand communities. de Vries et al (2012) state that companies can create brand fan pages on social networking sites where customers can interact with a company through comments or likes. This engagement helps to develop loyalty, commitment and emotional attachment to the brand, which in turn enhances the potential for electronic word of mouth (eWoM) marketing (Laroche et al, 2013). According to Fanpagelist.com (2015), a website that tracks the top users on Facebook and Twitter, the most famous brands in the world including Disney, McDonalds and Nike are all top corporate brands on Facebook and Twitter with millions of fans talking about them and following them as shown in figure 3 below. Figure 3: Top Brands on Facebook and Twitter (Fanpagelist.com, 2015) Challenges of social media marketing Despite the obvious advantages of social media marketing with regards to cost effectiveness, engaging and building relationships with customers and maximum exposure, some researchers have argued that social media is a tool for social interaction and is therefore not an effective tool for marketing (Martin, 2009; Drury, 2008). Companies also face challenges in implementing successful social media marketing strategies and achieving return on investment (ROI) from their initiatives. Companies like Coca Cola and Unilever have admitted that they have not achieved any impact on sales from their social media initiatives (Ritson, 2013). The challenge for marketers is how to measure ROI given that traditional (quantitative) methods of measurement are not applicable (Hoffman and Fodor, 2010). The challenge of measuring ROI has prompted a debate on whether companies should continue to invest in social media marketing given that the goal of marketing is to achieve quantifiable results in the f orm of increased sales and revenues (Fisher, 2009; Liu and Smit, 2011). Social media also faces competition from traditional marketing channels particularly TV which is still considered an important marketing tool despite the growth of social media. A recent study conducted by market analytics company MarketShare in partnership with Turner Broadcasting and Horizon Media (CTV Media, 2015) lists some significant findings which reveal that TV is still the most effective advertising medium. Firstly, when comparing advertising performance at similar spending levels, TV averaged four times the sales lifts of digital; Secondly, TV is the only medium that has maintained effectiveness at driving advertiser key performance indicators (KPIs) over the last five years and thirdly, TV enables marketers to optimise their spend by leveraging data sources such as website visits and inbound calls to improve TV advertising performance. Media as an integrated system Stephen and Galak (2009) have argued that all media types have an influence on each other and media operates as an integrated system. According to these researchers, an integrated media approach is consistent with the literature on integrated marketing communication where a companys advertising and promotions are coordinated across channels in order to achieve organisational goals. This view proposes that advertising in one channel can increase the effectiveness of promotions in other channels, for instance, social media fans can generate a buzz over an unknown product/service thus creating awareness that in turn generates traditional media activity. The value of integrating media is being recognised by companies. Hine (2013) reports that Dunkin Donuts has launched TV spots called #MyDunkin which is are made entirely from a single Vine (Twitters popular six-second social video format). Hine (2013) also states that other brands including virgin mobile are also combining twitter a nd TV by incorporating hashtags at the end of ads during major sports events. These hashtags allow consumers to converse with the companies in real time as well as creating brand recognition. Certain types of TV such as reality shows (such as @BBCTheVoiceUK) and live events (such as #BritAwards) lead to greater engagement because they ignite conversation on Twitter. Companies are also adding social media icons on their print media in order to drive consumers to the companys social media profile. Even on radio ads, companies are incorporating social media at the end of the advertisement by encouraging listeners to follow them on Twitter, Facebook and other social media sites. Conclusion Given the exponential growth of social media and the fact that the internet is the preferred media of communication among customers, companies have no choice but to continue investing in social media marketing because this is where customers are. Social media also has cost advantages and provides a way for companies to engage with consumers, build relationships and develop brand loyalty. Companies cannot afford not to participate in social media marketing because competitors are already participating. However, this research finds that companies should not focus exclusively on social media marketing because traditional marketing, particularly, through the TV is still an effective way to reach consumers. This research also finds that companies are opting for an integrated approach, combining social media such as Twitter with traditional media such as TV in order to reach and engage more customers. In order to succeed in integrating social and traditional media, companies should deter mine their business and communication goals and identify their target markets. Companies should also determine where their target markets are and identify the most effective ways to connect and interact with them. Once a strong relationship has been established, consumers will be ready to trust and will begin to share positive information about the company and the brand with other people online, making the marketing strategy successful. References Benioff, M. (2012). Welcome to the social media revolution BBC News. [online] BBC News. Available at: https://www.bbc.com/news/business-18013662 CsordÃÆ' ¡s, T., Markos-Kujbus, E. and GÃÆ' ¡ti,, M. (2014). CsordÃÆ' ¡s, T., Markos-Kujbus, ÃÆ'†°., GÃÆ' ¡ti, M. (2014). The Attributes of Social Media as a Strategic Marketing Communication Tool. Journalism and Mass Communication, 4(1), pp.48-71. CTV Media, (2015). Why TV Is Still the Most Effective Advertising Medium Key findings from MarketShare study CTV Media. [online] Available at: https://www.ctvmedia.com/blog/index.php/2015/06/10/why-tv-is-still-the-most-effective-advertising-medium-key-findings-from-marketshare-study/ de Vries, L., Gensler, S. and Leeflang, P. (2012). Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. Journal of Interactive Marketing, 26(2), pp.83-91. Drury, G. (2008). Opinion piece: Social media: Should marketers engage and ho w can it be done effectively?. J Direct Data Digit Mark Pract, 9(3), pp.274-277. Fan Page List, (2015). Top Brands on Facebook.. [online] Available at: https://fanpagelist.com/category/brands/ Fisher, T. (2009). ROI in social media: A look at the arguments. Journal of Database Marketing Customer Strategy Management, 16(3), 189-195. Hanna, R., Rohm, A. and Crittenden, V. (2011). Were all connected: The power of the social media ecosystem. Business Horizons, 54(3), pp.265-273. Hine, C. (2013). Dunkin Donuts Is Launching the First TV Ad Made Entirely From Vine. [online] AdWeek. Available at: https://www.adweek.com/news/advertising-branding/dunkin-donuts-launching-first-tv-ad-made-entirely-vine-152267 Hoffman, D. L., Fodor, M. (2010). Can you measure the ROI of your social media marketing. MIT Sloan Management Review, 52(1), pp. 41-49. Johnson, L. (2015). What $4.5 Million Could Buy If Spent on Social Ads Instead of Super Bowl Spots. [online] AdWeek. Available at: ht tps://www.adweek.com/news/technology/what-45-million-could-buy-if-spent-social-ads-instead-super-bowl-spots-162485 Kaplan, A. and Haenlein, M. (2011). Two hearts in three-quarter time: How to waltz the social media/viral marketing dance. Business Horizons, 54(3), pp.253-263. KirtiÃ…Å ¸, A. and Karahan, F. (2011). To Be or Not to Be in Social Media Arena as the Most Cost-Efficient Marketing Strategy after the Global Recession. Procedia Social and Behavioral Sciences, 24, pp.260-268. Laroche, M., Habibi, M. and Richard, M. (2013). To be or not to be in social media: How brand loyalty is affected by social media?. International Journal of Information Management, 33(1), pp.76-82. Liu, F. and Smit, W. (2011). SOCIAL MEDIA DILEMMA | IMD. [online] Imd.org. Available at: https://www.imd.org/research/challenges/marketing-social-media-campaign-coca-cola-pepsi-fang-liu-willem-smit.cfm Mangold, W. and Faulds, D. (2009). Social media: The new hybrid element of the promotion m ix. Business Horizons, 52(4), pp.357-365. Martin, D. M. (2009). The entrepreneurial marketing mix. Qualitative Market Research: An International Journal, 12(4), 391-403. Morrisson, K. (2014). The Growth of Social Media: From Passing Trend to International Obsession [Infographic]. [online] Adweek.com. Available at: https://www.adweek.com/socialtimes/the-growth-of-social-media-from-trend-to-obsession-infographic/142323 Neti, S. (2011). Social media and its role in marketing. International Journal of Enterprise Computing and Business Systems, 1(2), 1-15., 1(2), pp.1-15. Ritson, M. (2013). Social media ROI: Hype falls flat because buzz doesnt equal sales. [online] BRW. Available at: https://www.brw.com.au/p/marketing/social_media_sales_hype_falls_flat_QoOdTYgHJN0jBbjtzwPKfM Stephen, A. and Galak, J. (2010). The complementary roles of traditional and social media publicity in driving marketing performance.. 1st ed. [ebook] Fontainebleau, France: INSEAD working paper collec tion., pp.1-40. Available at: https://faculty-course.insead.edu/marketing_seminars/Seminars%202010-11/Andrew%20Stephen/Stephen_Galak_media_092910.pdf Stenovec, T. (2015). Facebook Is Now Bigger Than The Largest Country On Earth. [online] The Huffington Post. Available at: https://www.huffingtonpost.com/2015/01/28/facebook-biggest-country_n_6565428.html Telegraph.co.uk, (2010). Pepsi vs Coke: advertising battle turns to social media. [online] Available at: https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/7126053/Pepsi-vs-Coke-advertising-battle-turns-to-social-media.html

Tasha’s Case Write Up Free Essays

Case 1: Tashas, Franchising the Boutique Cafe Experience 1. Why did Natasha Sideris succeed with her first â€Å"Tashas† cafe and with her initial expansion? I think the main reason behind her success is her passion for this job. She is clearly loving every moment of owning a restaurant. We will write a custom essay sample on Tasha’s Case Write Up or any similar topic only for you Order Now She was also able to communicate this passion to the customers as well as the staff. She was very focused on the service side of the business, and saw it as the main driver. The way she insists on customers’ not waiting more than 20 minutes for the food, which is cooked right after they ordered it. The location of the restaurant is another key driver of her success. Opening up a store in a very rich business district’s shopping center is a very good investment. And finally access to financing was very important as well. The initial expansion was a success because she was able to differentiate the new store from the first one. The new store was designed to cater the needs of the customers of that specific area. . Evaluate Sideris’ expansion plans. What advice would you give her at the time of the case? I personally believe that having 15-20 stores in the same country is not a good idea. It may be a financially viable idea, as it seems from the case, but there is a great risk of diluting the brand. Taking into consideration the population of South Africa as well as the number of people who actually have enough money to go to cafes and restaurants, having 20 Tashas Cafes doesn’t seem reasonable to me. Coming from Turkey, which is showing similar economic trends with South Africa for the recent years and facing similar income distribution problems, I have been observing boutique cafes and restaurants expand to never more than 10 restaurants nationwide. Sideris offers high-end products at high-end locations and her customer base is not very big. I think she has to be more conservative about her approach to expanding, and she should look into decreasing the risk of cannibalizing and diluting the brand. How to cite Tasha’s Case Write Up, Papers

The Major Subfields of Anthropology

Table of Contents Introduction Biological or Physical Anthropology Socio-Cultural Anthropology Archeology Linguistic Anthropology Conclusion Reference Introduction Anthropology refers to a branch of science that deals with the study of origin of humankind, its biological characteristics, certain beliefs, and social customs as well as humans’ physical and cultural development. As a matter of fact, anthropology is the study of the past and present of our humankind (Kottak, 2010).Advertising We will write a custom essay sample on The Major Subfields of Anthropology specifically for you for only $16.05 $11/page Learn More There are four major subfields of anthropology, which are biological or physical anthropology, socio-cultural anthropology, archaeology, and linguistic anthropology. This essay, therefore, discusses these four major subfields of anthropology in details and in terms of their subject matter. Biological or Physical Anthropology It i s a branch of anthropology that deals with the physical and biological development of human species. The adaptation of human beings in the diverse nature of environments in different regions is one of the most significant fields in this branch of anthropology. Biological or physical anthropology is, therefore, concerned with the processes human beings adapted to the environment they lived in as well as their behavior development and growth parameters (Kottak, 2010). There are several sub branches of physical and biological anthropology which deal with these studies. To begin with, paleoanthropologist touches the study of the origin of humankind, while anthropometrics studies and examines the measurements of the human body. Human genetic is relatively the latest sub branch in biological or physical anthropology which deals with the study of the molecular nature of human beings (Kottak, 2010). The study of other primates is also covered in this branch of anthropology and commonly refe rred to as primatology. It provides a comparative knowledge of physiology, anatomy, and histology of human beings and other closely related primates, in order to check the relationship between humans and other primates (Kottak, 2010). Socio-Cultural Anthropology This branch of anthropology called socio-cultural anthropology is the study of the culture variations in human communities all over the world (Kottak, 2010). This subfield is related to the collection of data from the human communities and exploring the impact of political and economic processes on their local cultures. A great variety of methods are used in collection of the data in this field of anthropology. Some of the common data collection methods include interviews, surveys, and participant observation. As a result, anthropologists in this subfield often spend much of their time in different communities during a research process.Advertising Looking for essay on anthropology? Let's see if we can help you! Get your first paper with 15% OFF Learn More Due to the complexity of civilization and culture, all the relevant information related to these two issues must be taken into consideration in every data collection process. After the collection of data from the society is finished, it is then analyzed. Usually, the examination and exploitation of data focus on finding the similarities and differences that exist between different communities (Kottak, 2010). The main emphases of these similarities include class, gender, sexuality, race, and nationality, among others. Therefore, the socio-cultural research in this branch of anthropology centers on participant observation. This observation is basically focused on the first-hand information or data. As such, the researcher who wants to obtain relevant information must become a part of the situation or the community and get the necessary experience (Kottak, 2010). Some of the topics or areas of this field of anthropology include health, work , ecology, and environment, education, agriculture and development as well as the social changes in community or society. Archeology Archeology studies human society through extensive analysis of environmental and cultural data from the past. The information is primarily obtained from the architectural works and artifacts of the past created by earlier primitive or ancient societies. Some of the data or evidences used include animal bones, stone tools, pottery, and remains of other architectural works and buildings. Since anthropology is majorly based on the comparative study of human beings in different fields of life, archeology studies establish the relationship between the concept and practices of the present and the past (Kottak, 2010). Researches and studies in this field of anthropology indicate that the progress in the culture and tradition of society have ultimate impact on previous history and progress in human life. Linguistic Anthropology This branch of anthropology deal s with the relationships between different human languages and their influence on human social life (Kottak, 2010). Linguistic anthropology also concentrates on the efforts that have been done in order to document endangered languages. Languages play an important role in the development of social identity in human history. As such, this field shows many ways to identify the real potential of languages in the development of a society. Other areas of interest that fall under this category include the investigation of social identities, ideologies, socialization, and social space (Kottak, 2010).Advertising We will write a custom essay sample on The Major Subfields of Anthropology specifically for you for only $16.05 $11/page Learn More Conclusion To sum everything up, it is worth noting that anthropology, therefore, covers a wide range of humanity issues. In a nutshell, the different subfields under anthropology help us in finding the answer to some big qu estions about the origin of humankind, its biological characteristics, beliefs, and social customs. Anthropology, therefore, enhances our understanding of different culture traditions at the grass root level. Reference Kottak, C. P. (2010). Cultural Anthropology. Boston: McGraw Hill This essay on The Major Subfields of Anthropology was written and submitted by user Firebrand to help you with your own studies. You are free to use it for research and reference purposes in order to write your own paper; however, you must cite it accordingly. You can donate your paper here.

Dams and Reservoirs

Dams and Reservoirs A dam is any barrier that holds back water; dams are primarily used to save, manage, and/or prevent the flow of excess water into specific regions. In addition, some dams are used to generate hydropower. This article examines man-made dams but dams can also be created by natural causes like mass wasting events or even animals like the beaver. Another term often used when discussing dams is reservoir. A reservoir is a man-made lake that is primarily used for storing water. They can also be defined as the specific bodies of water formed by the construction of a dam. For example, the Hetch Hetchy Reservoir in California’s Yosemite National Park is the body of water created and held back by the O’Shaughnessy Dam. Types of Dams One of the most common types of major dams is the arch dam. These masonry or concrete dams are ideal for narrow and/or rocky locations because their curved shape easily holds back water via gravity without the need for a lot of construction materials. Arch dams can have one large single arch or they can have multiple small arches separated by concrete buttresses. The Hoover Dam which is on the border of the U.S. states of Arizona and Nevada is an arch dam. Another type of dam is the buttress dam. These can have multiple arches, but unlike a traditional arch dam, they can be flat as well. Normally buttress dams are made of concrete and feature a series braces called buttresses along the downstream side of the dam to prevent the natural flow of water. The Daniel-Johnson Dam in Quebec, Canada is a multiple arch buttress dam. In the U.S., the most common type of dam is the embankment dam. These are large dams made out of soil and rock which use their weight to hold back water. To prevent water from moving through them, embankment dams also have a thick waterproof core. The Tarbela Dam in Pakistan is the world’s largest embankment dam. Finally, gravity dams are huge dams that are constructed to hold back water using only their own weight. To do this, they are constructed using extensive amounts of concrete, making them difficult and expensive to build. The Grand Coulee Dam in the U.S. state of Washington is a gravity dam. Types of Reservoirs and Construction The first and usually largest type of reservoir is called a valley dammed reservoir. These are reservoirs that are located in narrow valley areas where tremendous amounts of water can be held in by the valley’s sides and a dam. The best location for a dam in these types of reservoirs is where it can be built into the valley wall most effectively to form a water tight seal. To construct a valley dammed reservoir, the river must be diverted, usually through a tunnel, at the start of work. The first step in creating this type of reservoir is the pouring of a strong foundation for the dam, after which construction on the dam itself can begin. These steps can take months to years to complete, depending on the size and complexity of the project. Once finished, the diversion is removed and the river is able to flow freely toward the dam until it gradually fills the reservoir. Dam Controversy In addition, the creation of a reservoir requires the flooding of large areas of land, at the expense of the natural environment and sometimes villages, towns and small cities. The construction of China’s Three Gorges Dam, for example, required the relocation of over one million people and flooded many different archaeological and cultural sites. Main Uses of Dams and Reservoirs Another major use of dams is power generation as hydroelectric power is one of the world’s major sources of electricity. Hydropower is generated when the potential energy of the water on the dam drives a water turbine which in then turns a generator and creates electricity. To best make use of the water’s power, a common type of hydroelectric dam uses reservoirs with different levels to adjust the amount of energy generated as it is needed. When demand is low for instance, water is held in an upper reservoir and as demand increases, the water is released into a lower reservoir where it spins a turbine. Some other important uses of dams and reservoirs include a stabilization of water flow and irrigation, flood prevention, water diversion and recreation. To learn more about dams and reservoirs visit PBSs Dams Site. Rogun - 1,099 feet (335 m) in TajikistanNurek - 984 feet (300 m) in TajikistanGrande Dixence - 932 feet (284 m) in SwitzerlandInguri - 892 feet (272 m) in GeorgiaBoruca - 876 feet (267 m) in Costa RicaVaiont - 860 feet (262 m) in ItalyChicoasà ©n - 856 feet (261 m) in MexicoTehri - 855 feet (260 m) in Indialvaro Abregà ³n - 853 feet (260 m) in MexicoMauvoisin - 820 feet (250 m) in SwitzerlandLake Kariba - 43 cubic miles (180 km ³) in Zambia and ZimbabweKuybyshev Reservoir - 14 cubic miles (58 km ³) in Russia

6 Networking Tips for Teachers in a Tough Job Market

6 Networking Tips for Teachers in a Tough Job Market The job market is a pretty brutal place for new teachers these days. There are a ton of teaching grads out there and not a lot of jobs. You might get lucky and get a job from placement, but if you don’t, you’ll be out there on the hunt. What you may not have realized is just how important networking will end up being for your job search process. You probably don’t even feel as though you have much of a network to network with at this point! But here are a few tips and strategies for making the best of where you are, and building up a network that will not only help you get  hired but will keep your early career afloat.1. Apply to places you really want to work.No one will pluck your file out of the pile if it looks like you’re applying there just as you would anywhere, with no special interest in the gig. Start early and show up at schools for visits. Ask for information. The good ones will reward your interest and be impressed by your initiative.2. Join a union.Teachers’ unions are your friends. Join up. Go to the meetings. Attend conferences. You’ll meet tons of educators this way and some of them will even be in a position to hire you, once they have you on their radar. The American Federation of  Teachers (AFT) is free for student teachers to join, so you have no excuse. Get in there and start asking your elders for advice!3. Seek out like-minded groups of professionals.Join teacher groups or meet-ups. Stay in touch with former colleagues- plus professors and counselors you’ve worked with in the course of your educational career. Get business cards and make sure you’re giving yours out too. Network your little teacher bottom off and eventually, something good will come of it; the more connections you have, the better off you’ll be.There are even plenty of online forums for you to check-out if your time or geographical location is limited. And while you’re at it, go to education-relate d community events to meet your fellow teaching geeks.4. Volunteer to get noticed.Volunteer at a school you want to work for, whether in athletics or just doing grunt work for your Associate Teacher. This shows your dedication and interest. Just be sure to commit to your commitment- flaking out will never get you hired. Volunteering is also a great way for you to explore areas of education to which you might not have otherwise been exposed. Who knows, maybe you’ll find an area to pursue that you might not previously have considered.5. Consider relief teaching.A lot of new teachers say they built up a reputation by doing relief teaching. It never hurts to get out there and pinch hit- particularly when you can be a hero. Get yourself on the rosters of several schools and keep on networking. This is especially great if fall rolls around and you still don’t have a permanent gig.6. Keep an open mind.Remember, you don’t know where your next job will come from. It can often come from the least expected corner of your network. Never turn down a connection because you can’t see how a job could come of it. Embrace everyone and keep your mind open and your resume ready to circulate and you’ll do fine.

Tiger Woods Research Paper Example | Topics and Well Written Essays - 1000 words

Tiger Woods - Research Paper Example In the earlier time the air travel were taken as a luxury and it used to very much expensive. But, in the recent time the air ways have become one of the common ways of travelling. However, there are some specific reasons behind availing the air ways instead of other road ways and they are, saving time, under any emergency, luxury, comfortable journey etc. among all of these points the time saving is the major reason behind choosing the airways instead of other ways of travelling. The Low Cost Carriers (LCC) has become one of the new trends in the airlines business. Most of the airways are focusing on the low cost air service to have a bite of the huge South Asian and Asian market. The market it huge and it has got a great potential due to the increasing per capital income and the increase in the disposable income of the middle class people. Tiger airways was launched in 2004 by Singapore Airlines (Doganis: 2006, 263) and it was basically for the middle class passengers who are eager to avail air ways if the price is reduced. However, Singapore Airlines must not forget that price reduction is not the primary key; rather the primary key is to satisfy the customer with the value pricing and to keep in mind that the customers are the primary assets of the Tiger Airways (Hax: 2009, 118). According to the 7Ps the traditional 4 Ps are very important but in this case the major important factors within these 7 Ps are price, promotion, physical evidence, and people. The Tiger airways must understand the model of lower the price but double the sales volume without compromising over the quality. The service triangle is a model where it can be seen how the organization keep in touch with the employee and customer at the same time to understand the service factors and employee as well as the customer satisfaction. (Kuhnle: 2007, 9). Tiger must not forget that the physical evidence of the product is very important as they are selling hospitality products which don’t h ave direct effect over the customers while they are buying the product; rather it can be felt after experiencing the product, so, the physical evidence must provide the tangible satisfaction and that is only possible with value pricing and great customer services. The people involved in the process in this module are the faces of the company and they must know all the important factors to satisfy the customers. Penetrating pricing may attract many new customers but could be the reason for bellow average services which would create great problem to retain the existing customers. The value pricing would be the best way to retain the customers as the customer would be happy to pay little more but they want better service. Some of the successful services related to the LCC are point to point operation. It means instead of keeping any break the journey of the flight should be straight from one point to another. No free food for short journey but timely landing and no late mark. And one o f the most important factors is to keep the employees happy so no formation of unions would occur which might hamper the services (Belobaba, Odoni, and Barnhart: 2009, 123). In this way the Tiger Airways can apply the concept of 7Ps to be profitable even after adopting the low pricing but with the value attached with it. This way the Tiger Airways would be able to sustain their position in the market with the large returning and satisfied

Right to Reject Vaccines Essay Example | Topics and Well Written Essays - 250 words

Right to Reject Vaccines - Essay Example The interaction may lead to the spread of any disease that might be existent in those children who are not vaccinated. The risk of infections is made greater without vaccination. Another reason why all pupils should be vaccinated is that, most of the vaccines are given free by the government and others have their prices levied too. Therefore, there should be no reason whatsoever for any school going pupil, not to be vaccinated. Finally, there have been reports that the majority of parents fail to follow the required schedule in giving their children the required vaccine. Therefore making it mandatory for school going children to be vaccinated before being admitted might make the parents follow up the whole schedule of vaccination. Through the action of schools, the spread of diseases in public places will be minimized, and most of the children will be vaccinated and the risk of being infected reduced too. The result will be a reduction in infant mortality by a significant

The Real Causes Of Nationalism And Imperialism History Essay

The Real Causes Of Nationalism And Imperialism History Essay Generally, war is the result of a national entity wishing to improve the standard of living for its people. A major second cause is when a nation perceives a possible reduction in a current standard of living and fights to protect what it at ready has. War is a behavior pattern exhibited by many primate species including human most basically and other species in the other hand like ant species. The primary feature of this behavior is a certain state of organized violent conflict that is engaged in between two or more separate social entities such conflict is always an attempt at altering either the psychological hierarchy or the material hierarchy of domination or equality between two or more groups. In all causes; at least one participant (group) in the conflict perceives the need to dominate the other participant. The perceived need for domination often arises from a belief that an essential ideology or resource is somehow either so incompatible or so scarce as to threaten the fundamental experience of the one group experiencing the need to dominate the other group. Leaders will sometimes enter into a war under the protest that their actions are primarily defensive, however when objectively their actions may more closely resemble a form of unprovoked, unwarranted or disproportionate aggression. World War I was the result of leaders aggression towards other countries which was supported by the rising nationalism of the European Nations. Economic and imperial competism and fear of war prompted military alliances and an arms race which will further escalate the tension contributing to the outbreak of war What really causes war are:- Nationalism Imperialism Bismarck and Alliance Collapse of Bismarck an Alliance Arms Race Crisis in Africa Nationalism At the settlement of the Vienna congress in 1815, the principle of nationalism was ignored in failure of keeping the peace. Germany and Italy were left as divided states, but strong nationalist movements and revolutions led to the unification of Italy in 1861 and Germany too in 1871. Another result of the Franco Prussian war of 1870-71 was that France was left of tumid the nation seethed with suppressed revolutionary activity over the loss of Alsace-Lorraine to Germany and Revanche was a major goal for the French Nationalism posed a problem for Austria-Hungary and the Balkans area in Germany comprised of many conflicting national groups. The ardent pauslavism of Serbia and Russia willingness to support and contribute to its Slavic brother conflicted with Austria-Hungarys pan-Germanism. Imperialism The factor which contributed to the increase in rivalry in Europe was imperialism, because of the competition between these countries; Great Britain, Germany and France because they needed foreign markets after the increase in manufacturing caused by the industrial revolution. These countries were competing for economic expansion in Africa, although Britain and France resolved their differences in Africa, several crises fore-shadowing the war involved the clash of Germany against Britain and France in North Africa. In the Middle East, the crumbling Ottoman Empire was alluring to Austria-Hungary, the Balkans and Russia. BISMARCK AND ALLIANCES World War I was caused in part by the two opposing alliances developed by Bismarckian diplomacy that was after the Franco-Prussian war, and in order to diplomatically isolate France, Bismarck formed the three Emperors league in 1871 an alliance between Germany, Austria-Hungary, Russia. When the French occupied Tunisia, Bismarck took advantage of the Italian indignation and resentment toward France and created the Triple Alliance between Germany, Italy and Austria-Hungary in 1882. In exchange for Italys agreement to stay neutral, no distinctive quality or characteristic or type if war broke out between Austria-Hungary and Russian. Austria-Hungary and Germany would protect Italy from France. Russia and Austria-Hungary grew suspicious of themselves over conflict in the Balkans in 1887, but Bismarck repaired the damage to these suspicious to his alliances with a reinsurance Treaty with Russia, allowing both the two powers to stay neutral if the other was at War. COLLAPSE OF BISMARCKIAN ALLIANCES Bismarck was fired by Kaiser William II in 1890, the tradition dislike and dont like the idea of slaves kept Bismarcks successors from renewing the agreement with Russia. France took opportunity to get an ally-to place in a friendly association, as by treaty or to unite or connect and the Franco-Russian entente was formed in 1891. The Kruger Telegram William II sent to congratulate the leader of the Boers for defeating the British in 1890 and he gave the German soldiers instructions to behave like Huns in China during the Boxer Rebellion and particularly the large-scale navy he was Building all contributed to British distrust of Germany. As a result of that, Britain and France overlooked all major impenalistic conflict between them and formed an Entente coordinate in 1904. Russia formed an Entente with Britain in 1907 after they reached an agreement with Britains ally Japan and William II had further alienated Russia by supporting Austrian ambitions in the Balkans. The Triple Entente, an informal coalition between Great Britain, France and Russia now countered the Triple Alliance. International tension was greatly increased by the division of Europe into two armed camps. ARMS RACE The menace (something that threatens to cause evil, harm, injury or a threat) of the hostile division led to an arms race, another cause of World War I. Acknowledging that Germany was the leader in military organization and efficiency the great powers of Europe copied the universal conscription, large reserve and detailed planning of the Prussian system. Organizational and Technological developments led to the formation of general staffs with precise plans for mobilization and attack that often could not be reversed once they were begun. The German Von Schlieffen plan to attack France before Russia in the event of the war with Russia was once such complicated plan that attracted and drew more countries into war than necessary. Armies and Navies were greatly expanded. The standing armies of France and Germany doubled the size between 1870 and 1914. Naval expansion was also extremely competitive, particularly between Germany and Great Britain. By 1889, the British had established the p rinciple that in order to maintain naval superiority in the event of war, they would have to have a navy two and a half times as large as the second-largest navy. This motivated the British to launch the Dreadnought, invented by Admiral Sir John Fisher in 1906. The Russo-Japanese War of 1904-1905 had demonstrated how effective these battleships were. As Britain increased their output of battleships, Germany correspondingly stepped up their naval production including the Dreadnought. Although efforts for worldwide disarmament (the act of laying down arms especially the reduction or abolition of a nations military forces and armaments) were made at the Hague conferences of 1899 and 1907 international rivalry caused the arms race to continue to feed on itself. CRISIS IN AFRICA The friction (the rubbing of one object or surface against another conflict, as between persons having dissimilar ideas or interest) of an armed and divided Europe escalated into several crises in Morocco and the Balkans which nearly ended in war. In 1905, Germany announced its support of independence for Morocco, the African colony which Britain had given France in 1904. The British defended the French and war was avoided by the international conference in Algeciras in 1906 which allowed France to make Morocco a French protectorate. BOSNIAN CRISIS OF 1908 There was conflict incited by the Austria-Hugarian annexation of the former Turkish province of Bosnia in 1908. The Greater Serbia threatened war on Austria-Hungary. Russia had pledged their support to Serbia, so they began to mobilize, which caused Germany, allied with Austria-Hungary, to threaten war on Russia. The beginning of World War I was postponed when Russia backed down but relations between Austria-Hungary and Serbia were greatly strained.

All Animals Are Equal Essay

In order to understand Peter Singer’s article â€Å"All Animals Are Equal†, one has to look at his viewpoint and perspective. Singer is a utilitarian, which is someone who believes that best outcome is something that causes that greatest amount of pleasure (or the least amount of pain) for the greatest number of people. However, in this definition the word ‘people’ is used, as to mean only humans. This is the point that Singer is trying to argue. Who is to say that animals don’t feel pain or experience happiness? Singer believes in the equal consideration of interests, and that we should extend this basic principle to other species. In Singer’s first point on extending equal consideration, he poses the question, if a lesser intelligence cannot be used to morally discriminate against humans, then how can it be used to discriminate against animals? Singer explains that he’s not saying both groups should be treated exactly the same, because there are differences between species, therefore they should have different rights. Singer states, â€Å"The interests of every being affected by an action are to be taken into account and given the same weight as the like interests of any other being† (LaFollette, 110). For a being to have interests, they must have the capability to enjoy life and suffer. He points out that any animal would have an interest in not being tormented, so it does not suffer. We could be sure that animals feel pain based on the fact that they show the same signs used by humans that show they feel pain. For example, if a person would to step on a dog’s tail he might bark, t he same as if a human had their hand slammed in the door they would yell. Singer brings up the issue of sexism and racism. No matter how we may try to look at it, not all humans are equal. He argues, â€Å"†¦a person’s sex is no guide to his or her abilities, and this is why it is unjustifiable to discriminate on the basis of sex† (LaFollette, 109), and the same goes for racism – basing a person’s abilities based on the color of their skin is just as absurd. Racism and sexism are both morally wrong, therefore so is speciesism. Another point the Singer brings up is how humans let their own interests take priority over other species. The fact that we eat animals shows that we  think of them as nothing more than a â€Å"means to our ends†. This is true because there are other, more nutritional, ways to meet our needs. By doing this we cause additional suffering for animals. Moreover, the cruel behavior that we put these animals through before they are killed for us to eat. Yet another type of discrimination we perform on these animals is experimentation to see the affects of substances and if they are safe on humans. Basically, animal experimentation and consumption is wrong except if we were willing to perform the same acts on a human with similar capabilities. Singer reasons that, â€Å"a full-grown horse or dog is beyond comparison a more rational, as well as a more conversable animal, than an infant of a day, or a week, or even a month† (LaFollette, 110). He argues that if we cannot experiment on humans with severe brain damage or defective infants, then we should not experiment on animals. Furthermore, killing animals for food would be the same as killing these humans for food. Singer is saying that if instead of treating these defective infants that don’t stand a chance, we should use them to test medical treatments, which in the end is the greater good for more people. The last aspect of speciesism that Singer talks about is philosophers trying to draw a distinct, clear line between the equality of humans and animals. However, in order to include all humans it would have to be a broad generalized definition, which could not go without including some animals also. Though an infant may not have superior characteristics to that of a dog, doesn’t mean that we can research on the infant; though it is looked at as quite all right to do research on a dog. Singer presents a sound argument on the rights of animals. As I have pointed out, all of his premises are true, and well backed up. For the most part I agree with his argument, except for the point he made on experimenting with infants or disabled humans. Though he did present his point well and backed it up, that just seemed to be the most controversial statement. I can understand his point of view of experimenting on a perfectly healthy animal who can feel pain, so why not a person who doesn’t have much of a future ahead, however I don’t agree with it. It comes down to quality of life. It might work as a hypothetical situation about some unknown infant, but what  family would actually give up their child for experimentation? Or even a loved one who may be disabled? There is an emotional standpoint that I think Singer needs to address. Furthermore, I agree that since there are other means of getting the nutrition that we need, people should make an effort to eat less meat. Nonetheless, people will continue to eat meat due to the fact that they ignorant as to what exactly the animals go through before they are killed for us to eat. Personally, I believe that that is how people like it. Then that way they don’t have to feel guilty every time they pick up a hamburger, and they can just go on enjoying it. This is a controversial topic, and Singer proved his point that animals should be extended the equality of consideration that a person shows his own species. LaFollette, Hugh. Ethics in Practice. Published 1997. Copyright 1997, 2002. â€Å"Singer’s Utilitarian Animal Rights†. April 20, 2004.

Secrets About Parcc Essay Student Samples Grade 4 Exposed

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EFFECTS ON SERVICE QUALITY ON LIFE INSURANCE - Free Essay Example

Sample details Pages: 9 Words: 2774 Downloads: 2 Date added: 2017/06/26 Category Economics Essay Type Research paper Did you like this example? Life insurance has a long history in India. The Bombay Mutual Life Insurance Society was the first in business when it started insuring both Indian and non Indian lives for the same amount of premium. It has been recorded that the business of insurance was with overseas companies till the end of the nineteenth century. Don’t waste time! Our writers will create an original "EFFECTS ON SERVICE QUALITY ON LIFE INSURANCE" essay for you Create order Insurance was regulated in the country with the passing of the Life Insurance Companies Act in the year 1912. The comprehensive legislation on insurance was passed in the year 1938 and was called the Insurance Act of 1938. This was necessitated by the occurrence of frauds in insurance and mushrooming of insurance companies. With this, insurance spread in India but was restricted to the major cities. The next big change in life insurance came in 1956 when the government brought over the private life insurance companies and the provident societies under one company called the Life Insurance Corporation (LIC), which enjoyed monopoly for the next four decades. The nationalization of insurance business was also necessitated by the needs of funds for the rapid industrialization envisaged at that time. In 1993, with the view of liberalizing the insurance sector, the government appointed the Malhotra committee to recommend the road map needed for opening up the insurance sector in the cou ntry. This was done to induce the much needed competitiveness in the industry which had become stagnated. The insurance market which was underdeveloped in the country slowly started to open up and increase its cover with the entry of the private players in 1999 when the government opened up the sector. Prior to this, life insurance was seen more as a tax saving instrument than a life insurance, even though LIC had been steadily covering some ground. The pace of coverage extension was found to be awfully inadequate. The private players customized the products and introduced innovations in annuity or pension products. The market is currently growing at a good pace. The life insurance market generated total revenues of $41.36 billion in 2007, thus representing a compound annual growth rate (CAGR) of 11.84% for the period spanning 2000-2007. Life insurance market had a growth of $22.46 billion within a period of 7 years with a growth rate of 118.24%. Estimated life premiums rose from IN R 1,301,540 million ($32.54 billion) in 2005 to INR 1,470,800 million ($36.77 billion) in 2006. It is expected that life premiums in 2011 will be $65.96 billion, a growth larger than they were in 2007. The performance of the market is forecast to accelerate, with an anticipated CAGR of 9.78% for the four-year period 2007-2011 and expected to drive the market to a value of $65.96 billion by the end of 2011. There would be a growth of $24.6 billion i.e., 59.48% in the next 4 years. The penetration of life insurance is around 3% of GDP as of now and this is aimed to be increased to the 8% level. Vast sections of society are yet to be brought into the life insurance market. There are vast rural areas that are yet to learn about the life insurance and even in urban areas, the poor are still out of the purview of the life insurance. New companies are entering into the market and they are needed for penetrating the market further. There is also another dimension to this growth. People also see life insurance as an instrument to invest as the growth in Unit Linked Insurance Plans (ULIP) would establish. The investments in life insurance also cater to the increased savings from the households thus increasing the much needed domestic savings. Statement of the Problem Service quality has been defined as a gap between the customers expectations of a service and the customers perceptions of the service received (Parasuraman et al., 1985). The consumer satisfaction literature views these expectations as predictions about what is likely to happen during an impending transaction, whereas the service quality literature views them as desires or wants expressed by the consumer (Kandampully,2002). To date, there is no universal, parsimonious, or all-encompassing definition or model of service quality (Reeves Bednard, 1994, p. 436). Grà ¶nroos (1984) defines service quality as the outcome of an evaluation process where the consumer compares his expectations with the service he perceived he has received (p. 37). Definitions of quality have included: a) satisfying or delighting the customer or exceeding expectations; b) product of service features that satisfy stated or implied needs; c) conformance to clearly specified requirements; and d) fitness for us e, whereby the product meets the customers needs and is free of deficiencies (Chelladurai Chang, 2000).Life insurance companies strive to improve the quality of their services and the level of customer satisfaction in the belief that this effort will create loyal customers. Loyal customers will purchase the product and recommend it to others (Tian-Cole Cromption, 2003). Sparks and Westgate (2002) suggest that service failure can have devastating effects on an organization because customers frequently switch to a different provider when they experience a service failure. However, among customers who experience service problems, those who receive satisfactory resolution are more likely to remain loyal to the service provider (p. 214).It has been observed that insurance agents should constantly monitor the level of satisfaction among his/her customers to keep themselves close to the customers for fulfilling their needs(Joseph et al.,2003). Ennew et al.(1993) indicated that a comparis on of mean scores on the importance of service attributes provides a very effective method of measuring the ability of services to meet the needs of customers. Perceived service quality has a significant effect on the attitude towards obtaining insurance (Arora and stoner, 1996). Moreover, the degree of success in the implementation of enterprise in the life insurance industry is positively correlated to the management performance of external aspects like providing increased customer satisfaction (Luran et al.,2003).customer satisfaction and salespersons relation orientation significantly influences the future business opportunities and as the salespersons are able to enhance their relationship with the clients, clients are more satisfied and are more willing to trust and thus secures the long term demand for the services (tam and wong,2001). Hellier et al.(2003) found that in insurance purchase brand preference is an intervening factor between customer satisfaction repurchase inten tion and the main factor influencing the brand preference is the perceived value and customer satisfaction. Both the company and agents service quality as well as recommendations of friends are factors that significantly affect decision of purchasing life insurance policies (chow chua and Lim,2000).Stafford et al.(1998) in a study on auto casualty industry proved that reliability is consistently the most important determinant of both perceived service quality and feelings of satisfaction among customers engaged in auto industry claims. No such study has been carried out in the area of life insurance. Given the importance of the life insurance industry in India in terms of increasing market size, growing competition and the share of the total insurance Premium market, this research attempts to identify the service quality dimensions which contribute to the maximum customer satisfaction in the life insurance industry India. Research Objectives Following are the objectives of the research: To examine the Demographic and socio economic environments influence the different dimensions of service quality. To find out the relationship between the dimensions of service quality on Life insurance and its influence on the Policy holder Satisfaction as the mediating factor. To suggest suitable model for service quality on Life insurance. Conceptualized Research Model There are 9 dimensions were framed for this study. Those are; i) Policy,, ii) Procedure and formalities, iii) charges, iv) Premium and payment, v) communication, vi) settlement of claims, vii) care on customers, viii) Policy holder Satisfaction and ix) Customer Loyalty. Here Demographic variables, Policy, Procedure and formalities, charges, Premium and payment, communication, settlement of claims, care on customers, Policy holder Satisfaction are independent variables and Customer Loyalty is the dependent variable. It is studied that how and what extent the independent variables make changes in the dependent variable. The proposed conceptual research model shows the process of research as follows: Fig: 1: Conceptual Model for Studying the Mediating Effects on Service Quality on life insurance Methodology The research was basically a survey on the mediating effects of service quality on Life insurance in Tamilnadu. For this research, the data was collected through personal contacts, the sample frames were the individuals who are investing in life insurance policies. Sampling Method The sampling procedure used for the study was stratified random sampling. The stratification has been done based on the divisional offices in southern Zonal of Tamilnadu and from each divisional office, non-probabilistic convenience and judgmental sampling technique was used. At the initial stage, a pilot study was held at limited scale in order to know the scope and possibilities of the research. On the basis of experiences and findings of such study, the objectives were framed. Structured Questionnaire was used to collect primary data, consists of 58 questions with 7 points scale the response varied from Highly Dissatisfied to Highly Satisfied. 800 samples were collected throughout Tamilnadu by adopting the method of personal interview method. The questionnaire put under pre-testing among 50 sample respondents, and some corrections and modifications were made on the basis of pre-testing. Procedure for Data Analysis The data collected were analyzed for the entire sample. Data analyses were performed with Statistical Package for Social Sciences (SPSS) using techniques that included descriptive statistics, Correlation analysis and AMOS package for Structural Equation Modeling (SEM) testing. Structural Equation Modeling The main study used Structural Equation Modeling (SEM) because of two advantages: (1) estimation of multiple and interrelated dependence relationships, and (2) the ability to represent unobserved concepts in these relationships and account for measurement error in the estimation process (Hair et al., 1998, p. 584). In other words, a series of split but independent multiple regressions were simultaneously estimated by SEM. Therefore, the direct and indirect effects were identified (Tate, 1998). However, a series of separate multiple regressions had to be established based on theory, prior experience and the research objectives to distinguish which independent variables predict each dependent variable (Hair et al., 1998, p. 584). In addition, because SEM considers a measurement error, the reliability of the predictor variable was improved. AMOS 16.0, a computer program for formulating, fitting and testing Structural Equation Models (SEM) to observed data was used for SEM and the data preparation was conducted with SPSS 15.0. Linear Structural Equation Models (SEMs) are widely used in sociology, econometrics, management, biology, and other sciences. A SEM (without free parameters) has two parts: a probability distribution (in the Normal case specified by a set of linear structural equations and a covariance matrix among the error or disturbance terms) and an associated path diagram corresponding to the causal relations among variables specified by the structural equations and the correlations among the error terms. It is often thought that the path diagram is nothing more than a heuristic device for illustrating the assumptions of the model. However, in this research, the researcher will show how path diagrams can be used to solve a number of important problems in Structural Equation Modeling. Structural Equation Models (SEM) with latent variables are more and more often used to analyze relationships among variables in marketing and consumer research (see for in stance Bollen, 1989; Schumacker Lomax, 1996, or Batista-Foguet Coenders, 2000, for an introduction and Bagozzi, 1994 for applications to marketing research). Some reasons for the widespread use of these models are their parsimony (they belong to the family of linear models) their ability to model complex systems (where simultaneous and reciprocal relationships may be present, such as the relationship between quality and satisfaction) and their ability to model relationships among non-observable variables while taking measurement errors into account (which are usually sizeable in questionnaire data and can result in biased estimates if ignored). Hypotheses Development Demographic and socio economic environments influence the different dimensions of service quality. The dimensions of service quality influence the Policy holder Satisfaction as the mediating factor. Dimensions of service quality positively influence the Customer Loyalty towards the Life insurance policy. H1: The service quality dimensions (Policy, Procedure and formalities, charges, Premium and payment, communication, settlement of claims, care on customers) are mediated by Policy holder Satisfaction towards attainment of Customer Loyalty towards the life insurance policies. H2: The service quality dimensions (Policy, Procedure and formalities, charges, Premium and payment, communication, settlement of claims, care on customers) are positively influences the Customer Loyalty towards the life insurance policies. H3: The service quality mediating dimensions (Policy holder Satisfaction) positively influence the Customer Loyalty towards the life insurance policies. H4 : The service quality dimensions are positively correlated with each other. H5: The interaction between dimensions of the service quality and Policy holder Satisfaction will explain more of the variance in overall service quality than the direct influence of dimensions of service quality or Policy holder Satisfaction on their own. Results and Discussion Evaluation of Model Fit According to the usual procedures, the goodness of fit is assessed by checking the statistical and substantive validity of estimates, the convergence of the estimation procedure, the empirical identification of the model, the statistical significance of the parameters, and the goodness of fit to the covariance matrix. Since complex models are inevitably mis specified to a certain extent, the standard ÃÆ' Ãƒ ¢Ã¢â€š ¬Ã‚ ¡2 test of the hypothesis of perfect fit to the population covariance matrix is given less importance than measures of the degree of approximation between the model and the population covariance matrix. The Root Mean Squared Error of Approximation (RMSEA) is selected as such a measure. Values equal to 0.05 or lower are generally considered to be acceptable (Browne Cudeck, 1993). The sampling distribution for the RMSEA can be derived, which makes it possible to compute confidence intervals. These intervals allow researchers to test for close fit and not only for e xact fit, as the ÃÆ' Ãƒ ¢Ã¢â€š ¬Ã‚ ¡2 statistic does. If both extremes of the confidence interval are below 0.05, then the hypothesis of close fit is rejected in favor of the hypothesis of better than close fit. If both extremes of the confidence interval are above 0.05, then the hypothesis of close fit is rejected in favor of the hypothesis of bad fit. Several well-known goodness-of-fit indices were used to evaluate model fit: the chi-square ÃÆ' Ãƒ ¢Ã¢â€š ¬Ã‚ ¡2, the Comparative Fit Index (CFI), the unadjusted Goodness-of-Fit Indices (GFI), the Normal Fit Index (NFI), the Tucker-Lewis Index (TLI), The Root Mean Square Error of Approximation (RMSEA) and the Standardized Root Mean square error Residual (SRMR). FIT Indexes for the INSURQUAL Structural equation model Goodness-of-fit measure Recommended level of GOF measure Final output ÃÆ' Ãƒ ¢Ã¢â€š ¬Ã‚ ¡2 / Degree of Freedom 1 to 2 1.668 RMSEA 0.05 indicates very good fit(Threshold level=0.10) 0.069 PCLOSE P-Value for hypothesis test of RMSEA0.05 0.011 Tucker-Lewis index(TLI) 0 to 1 0.754 Comparative fit Index(CFI) 0 to 1 0.891 Normal fit index (NFI) 0 to 1 0.788 Finally the researcher empirically tested and proved the proposed conceptual model (Fig. 1.2, Page. 40) with structural equation modeling by using SPSS 18 and AMOS 18 packages and various goodness of fit indices. The researcher identify that the Policyholder Satisfaction is the mediating factor for the Life Insurance Loyalty in the study area. Hence Life Insurers would be concentrated on Policyholder Satisfaction to improve the Customer loyalty for the growth of Indian insurance sector. The major findings were; Policyholder satisfaction is the mediating factor for service quality in life insurance. Policyholder satisfaction mediates the cus tomer loyalty towards life insurance policies in Tamilnadu. Procedure and formalities and communication are the most influencing factors to the mediating factor. Charges and settlement of claims are also an influencing factor for quality of service in life insurance service quality. Care on customer also has an influence in the quality of service in life insurance service quality. All the dimensions of insurance service quality have positively influenced the mediating factor for life insurance. Limitations The researcher confines only to the policyholders of LIC of India and excludes other life insurance policyholders. The research is restricted to only in Tamilnadu.The research conducted only in the places of divisional zonal offices in Tamilnadu, which had considerable policy holders in the insurance market. While collecting the data, some of the respondents were hesitant to disclose certain details about the insurance agents. Conclusions and Future area of research It may be concluded that the responsiveness of service quality provides maximum customer satisfaction to the life insurance industry in India. With the increase in overall market size of the industry as well as increasing competition since 2000, different players of the industry should invest to improve the customer relationship and quality of services. Still some actions are needed for developing insurance market. Insurance industry has to go ahed. A lot of opportunities are still waiting. This research will help in developing the market share, Loyalty and further development in insurance sector. The study can be further extended to investigate the causal relationship between service quality, customer satisfaction, loyalty and retention. Such a study would enhance the level of understanding for managers and academicians.