What is Beauty Essay - 977 Words

The ideal of what beauty really is changes in our society from time to time. Everyone has their own opinion of what is beautiful. However the opinion that people mostly tend and heed to is that of the prominent and influential characters in today’s society. Those who claim to know what true beauty is and impel humanity to do and be what they want, as if people were their puppets. Television, magazines, and advertisements play an immense role in this. Playing with emotions and ridiculing those ‘not beautiful’ by pointing out the ideal facial structures or body types that one must have in order to be beautiful. Features of which can only be obtained by expensive, dangerous, and addicting procedures in an outpatient facility. Then some of the†¦show more content†¦The author states â€Å"studies have shown that beautiful people have an easier time in life.† Alyssa created a relationship of consciousness with her reader, attempting to make the reader re alize that surgery isnt the answer to looking better and that they could regret the procedure the rest of their lives or become addicted to surgery. No one in this world can look exactly like what they see on magazines because what their eyes are seeing is spurious. In a commission the Dove Self-Esteem Fund, conducted an online survey and presented their findings in, Real Girls, Real Pressure: A National Report on the State of Self-Esteem crisis in the United States (2008), suggested that there is a self-esteem crisis in the United States about girls looks. The survey revealed seven out of ten girls believe that they are not pretty enough. The beauty that is portrayed today is causing young girls to feel ugly and insecure about themselves. However they have yet to realize that all girls are pretty in their own way. The study also shows that â€Å"girls with low self-esteem are significantly more likely to engage in negative behaviors.|† Girls feel they don’t fit in because they are not good looking so they engage in dangerous and bad behaviors in order to feel good about themselves. Drinking or drugs may be what they chose to do in order to feel like they fit in. Teens also admit to starving themselves because they believe they are fat. Many teens today sufferShow MoreRelatedBeauty : What Are Beauty?891 Words   |  4 Pages What is Beauty? Beauty in my opinion is all about who is perceiving it, although there are many things that can be widely accepted as beautiful, whether it s a bountiful orchard of apple trees or the deep vast ocean blue with the waves cascading down with the mystery of life looming in the depths beneath. Beauty can be described as the fresh snow glistening on the pine trees with deer majestic in their natural glory and fat, fluffy hares dancing playfully in the snow or birds in song singing toRead MoreWhat is Beauty?1209 Words   |  5 PagesAccording to Oxford Dictionary, beauty is defined as â€Å"a combination of qualities, such as shape, color, or form that pleases the aesthetic senses, esp. the sight†. Over a long period of time, the meaning of beauty has changed. The way beauty was seen in the past, have been slightly modified into something totally different today. For many years, there has been that one question that has not been proven, even until now. There are fe w people who have their own opinion on this issue. There have beenRead MoreWhat is Beauty? Essay716 Words   |  3 Pages The common clichà © goes â€Å"beauty is in the eye of the beholder.† Is there any real meaning to that? 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Essay704 Words   |  3 PagesWhat is beauty? How do we decide who is attractive and who is not? Society is full of information telling us what is beautiful, but what fact is that information based on? The topic of beauty has been studied, analyzed and controversial for centuries. We all know the feeling you can have when you hear a beautiful song that brings joy to your heart, stand in a field of flowers that excites your eyes, or admire a face that is visually pleasing. As human beings, we are all drawn to beauty, but whatRead MoreWhat is Beauty? Essay1385 Words   |  6 PagesWhat is beauty? People have always attempted to find, create, and pursue it. A quick checkout at the grocery store will reveal a plethora of magazines devoted purely to what they call beauty and the proper pursuit of it. Most have an idea of what they might personally define as beauty, but not as a general, sweeping definition. That which one might la bel ugly another might call absolutely stunning. Some find beauty in cats, others in dogs, just as some favor early morning mountain ranges over a sunRead MoreWhat Does Beauty Mean?1433 Words   |  6 PagesWhat does beauty mean to you? Often times people surgically change their appearance to feel better about themselves. A Majority of the time people are unsatisfied with their bodies, so they alter their looks. These individuals look up to celebrities who have paid thousands of dollars to look a particular way. Cosmetic surgeons are being bombarded by star struck clients demanding specific features of celebrities. Some of the victims believe that getting surgery to look like a celebrity will putRead MoreWhat Is The Story Of Martins Beauty?1708 Words   |  7 Pagessmoking hot, but she couldn’t tell him that. Before she would have joked around about his good looks and how he could make a paper bag look good. But as she took in his casually striking appearance, all those j okes seemed wrong. She still wasn’t sure what had changed between them but things felt different. A sexual energy surrounded them that had never been there before. She felt flirty and feminine in her new clothes. More daring than she had when she woke up that morning. More confident too. She liftedRead MoreMedia Influence on What Is Beauty Essay1481 Words   |  6 PagesEveryone has a different view of what is beautiful. Why are we never happy with how we look? Why are we so quick to compare ourselves to others? The simple answer to these questions is: Media. The media is constantly showing images of what is considered beautiful. These images greatly affect society and often impact the way people view themselves. Most of these images are unrealistic, and send unhealthy expectations to women; however most women are willing to do anything they can to achieve thisRead MoreWhat is Beauty: Unrealistic and Unobtainable Essay954 Words   |  4 PagesWhat is Beauty: Unrealistic and Unobtainable For centuries mankind has unsuccessfully attempted to define beauty. Greek philosophers, including Plato, tried to define beauty as if it were as simple as any other law in nature. However this cannot be so because the idea of what is beautiful has varied throughout cultures and the ages. In the 1800s women who were pale and rather plump were considered objects of desire; but in today’s society, desirable women are slender and tan, among other things

The Role of Social Media Essay Example Pdf - Free Essay Example

Sample details Pages: 8 Words: 2542 Downloads: 6 Date added: 2017/06/26 Category Marketing Essay Type Analytical essay Tags: Social Media Essay Did you like this example? Introduction This research investigates the role of social media in marketing in order to determine whether companies should focus all their marketing efforts on social media platforms. The term social media is used to refer to a group of internet based web 2.0 applications that enable users to interact, communicate and share content including video, text and graphics. Popular social media applications include social networking sites like Facebook and Twitter, photo sharing sites like Instagram and Flickr, social tagging sites such as Digg and video creating and sharing sites such as YouTube. Don’t waste time! Our writers will create an original "The Role of Social Media Essay Example Pdf" essay for you Create order Social media marketing leverages the potential of social media applications to promote a company and its products or services. Social media marketing is a trend that is growing rapidly as companies begin to realise the strategic importance of social media as a tool to engage consumers, create relationships and develop brand loyalty in a cost effective and efficient manner. Given the advantages of social media marketing, there is growing pressure on companies to adopt social media marketing. In order to determine if companies should focus all their marketing efforts on social media, this research will discuss the advantages of using social media as well as challenges of using it. Advantages of social media marketing The use of social media in marketing presents compelling arguments that companies cannot afford to ignore. These include social media marketing as a cost effective way to reach a wider audience, the shift from transactional to relational marketing and the exponential growth of social media. Social media marketing is cost effective Social media marketing is a cost effective way to reach a wider target. KirtiÃ…Å ¸ and Karahan (2011) have argued that in the post-recession era, companies are focused on cutting costs, particularly advertising costs. Social media allows companies to reach a wider target in a timely, more efficient and cost effective manner than would be achieved through traditional communication tools, such as T.V. In the US, a thirty second advert during the Super Bowl costs $4.5 million dollars and has the potential to only reach a certain percentage of the American market while the same amount of money could buy four days of Facebook Reach Blocks with a potential audience of 100 million (Johnson, 2015). Kaplan and Haenlein (2011) argue that social media has enabled viral marketing which allows companies to promote their products and services with a very low budget and still achieve levels of awareness similar to those that can only be achieved by expensive TV advertising. These researche rs present the case of Proctor and Gamble, which in 2010 uploaded a 30-second video via YouTube to promote its Old Spice brand. The video was viewed 23 million times in 36 hours. For companies like Proctor and Gamble which operate in competitive global markets, it would be extremely expensive to achieve this kind of awareness through traditional media like TV because they would have to advertise in each individual country. Social media transcends national boundaries and presents a single interface to reach every corner of the globe. No social media application illustrates this point more powerfully than Facebook. According to a report by Stenovec (2015), more than 1.39 billion people in the world log onto Facebook each month, therefore, if Facebook was a country, it would be the most populous country in the world as shown in. figure 1 below. Figure 1: How Big is Facebook (Stenovec, 2015) The exponential growth of social media Researchers argue that consumers are turning away from traditional sources of advertising like radio, TV and newspapers and the internet is now the number one source of media for consumers (Mangold and Faulds, 2009). Social media dominates the internet and leading social platforms like Facebook, YouTube and Twitter have become main stream. As shown in figure 2 below, Facebook has grown from 1 million users in 2004 to more than a billion in 2014. Twitter has also seen growth from 6 million registered users in 2008 to over 500 million in 2014, while Google+, Pinterest and Instagram have also increased their user bases. Morrison (2014) also reports that 93% of marketers use social media for business with Facebook, Twitter and Google+ being the top 3 media sites used by marketers. Figure 2: Social Media Growth (Morrison, 2014) The exponential growth of social media use has been referred to as a revolution (Benioff, 2012) and companies are expected to take part or risk being l eft behind. As stated by Neti (2011: 1) one cannot afford to have no presence on the social channels if the competitor is making waves with its products and services. Similarly, Liu and Smit (2011) state that it is important for a company to have presence and share of voice in social media and companies cannot afford not to engage in the race against competitors. Social media marketing is therefore seen as a way to gain competitive advantage in an increasingly competitive business environment. An example is the case of Coca Cola and Pepsi presented by Liu and Smit (2011). These two companies are traditional rivals for the global soft drink market and they have extended their battle to social media where they are actively pursuing promotional activities on various social networking sites (Telegraph.co.uk, 2010). With 93% of marketers being on social media (Morrison, 2014), this means that no company can afford to ignore social media marketing. Also, social media marketing represents huge potential for sales growth particularly in developing countries which have very high rates of mobile phone penetration, for instance, Liu and Smit (2011) state that the social media opportunity in China is massive with more than 40% of the 1.4 billion population using the internet regularly. Shift to relational marketing With the rise in social media, power has shifted from marketing managers to individuals and communities (Mangold and Faulds, 2009). Researchers have argued that while traditional media is about reaching the market, in the current marketing environment consumers expect to be active participants in the media process (Hanna, Rohm and Crittenden, 2011). Researchers also report that there has been a shift in marketing theory and practice with an emphasis on relational (two-way) marketing rather than transactional marketing (CsordÃÆ' ¡s et al, 2014). Relationship marketing is focused on identifying and retaining long term customers which is a more profitable proposition than constantly renewing a strong customer base. Hanna, Rohm and Crittenden (2011: 267) refer to the empowerment of consumers as bottom-up marketing which results from the development of connections among billions of people on social media every day. These connections build relationships that result in the creation of vast social networks which marketers can only access through conversations and engagement. One way social media enables relational marketing is through the creation of brand communities. de Vries et al (2012) state that companies can create brand fan pages on social networking sites where customers can interact with a company through comments or likes. This engagement helps to develop loyalty, commitment and emotional attachment to the brand, which in turn enhances the potential for electronic word of mouth (eWoM) marketing (Laroche et al, 2013). According to Fanpagelist.com (2015), a website that tracks the top users on Facebook and Twitter, the most famous brands in the world including Disney, McDonalds and Nike are all top corporate brands on Facebook and Twitter with millions of fans talking about them and following them as shown in figure 3 below. Figure 3: Top Brands on Facebook and Twitter (Fanpagelist.com, 2015) Challenges of social media marketing Despite the obvious advantages of social media marketing with regards to cost effectiveness, engaging and building relationships with customers and maximum exposure, some researchers have argued that social media is a tool for social interaction and is therefore not an effective tool for marketing (Martin, 2009; Drury, 2008). Companies also face challenges in implementing successful social media marketing strategies and achieving return on investment (ROI) from their initiatives. Companies like Coca Cola and Unilever have admitted that they have not achieved any impact on sales from their social media initiatives (Ritson, 2013). The challenge for marketers is how to measure ROI given that traditional (quantitative) methods of measurement are not applicable (Hoffman and Fodor, 2010). The challenge of measuring ROI has prompted a debate on whether companies should continue to invest in social media marketing given that the goal of marketing is to achieve quantifiable results in the f orm of increased sales and revenues (Fisher, 2009; Liu and Smit, 2011). Social media also faces competition from traditional marketing channels particularly TV which is still considered an important marketing tool despite the growth of social media. A recent study conducted by market analytics company MarketShare in partnership with Turner Broadcasting and Horizon Media (CTV Media, 2015) lists some significant findings which reveal that TV is still the most effective advertising medium. Firstly, when comparing advertising performance at similar spending levels, TV averaged four times the sales lifts of digital; Secondly, TV is the only medium that has maintained effectiveness at driving advertiser key performance indicators (KPIs) over the last five years and thirdly, TV enables marketers to optimise their spend by leveraging data sources such as website visits and inbound calls to improve TV advertising performance. Media as an integrated system Stephen and Galak (2009) have argued that all media types have an influence on each other and media operates as an integrated system. According to these researchers, an integrated media approach is consistent with the literature on integrated marketing communication where a companys advertising and promotions are coordinated across channels in order to achieve organisational goals. This view proposes that advertising in one channel can increase the effectiveness of promotions in other channels, for instance, social media fans can generate a buzz over an unknown product/service thus creating awareness that in turn generates traditional media activity. The value of integrating media is being recognised by companies. Hine (2013) reports that Dunkin Donuts has launched TV spots called #MyDunkin which is are made entirely from a single Vine (Twitters popular six-second social video format). Hine (2013) also states that other brands including virgin mobile are also combining twitter a nd TV by incorporating hashtags at the end of ads during major sports events. These hashtags allow consumers to converse with the companies in real time as well as creating brand recognition. Certain types of TV such as reality shows (such as @BBCTheVoiceUK) and live events (such as #BritAwards) lead to greater engagement because they ignite conversation on Twitter. Companies are also adding social media icons on their print media in order to drive consumers to the companys social media profile. Even on radio ads, companies are incorporating social media at the end of the advertisement by encouraging listeners to follow them on Twitter, Facebook and other social media sites. Conclusion Given the exponential growth of social media and the fact that the internet is the preferred media of communication among customers, companies have no choice but to continue investing in social media marketing because this is where customers are. Social media also has cost advantages and provides a way for companies to engage with consumers, build relationships and develop brand loyalty. Companies cannot afford not to participate in social media marketing because competitors are already participating. However, this research finds that companies should not focus exclusively on social media marketing because traditional marketing, particularly, through the TV is still an effective way to reach consumers. This research also finds that companies are opting for an integrated approach, combining social media such as Twitter with traditional media such as TV in order to reach and engage more customers. In order to succeed in integrating social and traditional media, companies should deter mine their business and communication goals and identify their target markets. Companies should also determine where their target markets are and identify the most effective ways to connect and interact with them. Once a strong relationship has been established, consumers will be ready to trust and will begin to share positive information about the company and the brand with other people online, making the marketing strategy successful. References Benioff, M. (2012). Welcome to the social media revolution BBC News. [online] BBC News. Available at: https://www.bbc.com/news/business-18013662 CsordÃÆ' ¡s, T., Markos-Kujbus, E. and GÃÆ' ¡ti,, M. (2014). CsordÃÆ' ¡s, T., Markos-Kujbus, ÃÆ'†°., GÃÆ' ¡ti, M. (2014). The Attributes of Social Media as a Strategic Marketing Communication Tool. Journalism and Mass Communication, 4(1), pp.48-71. CTV Media, (2015). Why TV Is Still the Most Effective Advertising Medium Key findings from MarketShare study CTV Media. [online] Available at: https://www.ctvmedia.com/blog/index.php/2015/06/10/why-tv-is-still-the-most-effective-advertising-medium-key-findings-from-marketshare-study/ de Vries, L., Gensler, S. and Leeflang, P. (2012). Popularity of Brand Posts on Brand Fan Pages: An Investigation of the Effects of Social Media Marketing. Journal of Interactive Marketing, 26(2), pp.83-91. Drury, G. (2008). Opinion piece: Social media: Should marketers engage and ho w can it be done effectively?. J Direct Data Digit Mark Pract, 9(3), pp.274-277. Fan Page List, (2015). Top Brands on Facebook.. [online] Available at: https://fanpagelist.com/category/brands/ Fisher, T. (2009). ROI in social media: A look at the arguments. Journal of Database Marketing Customer Strategy Management, 16(3), 189-195. Hanna, R., Rohm, A. and Crittenden, V. (2011). Were all connected: The power of the social media ecosystem. Business Horizons, 54(3), pp.265-273. Hine, C. (2013). Dunkin Donuts Is Launching the First TV Ad Made Entirely From Vine. [online] AdWeek. Available at: https://www.adweek.com/news/advertising-branding/dunkin-donuts-launching-first-tv-ad-made-entirely-vine-152267 Hoffman, D. L., Fodor, M. (2010). Can you measure the ROI of your social media marketing. MIT Sloan Management Review, 52(1), pp. 41-49. Johnson, L. (2015). What $4.5 Million Could Buy If Spent on Social Ads Instead of Super Bowl Spots. [online] AdWeek. Available at: ht tps://www.adweek.com/news/technology/what-45-million-could-buy-if-spent-social-ads-instead-super-bowl-spots-162485 Kaplan, A. and Haenlein, M. (2011). Two hearts in three-quarter time: How to waltz the social media/viral marketing dance. Business Horizons, 54(3), pp.253-263. KirtiÃ…Å ¸, A. and Karahan, F. (2011). To Be or Not to Be in Social Media Arena as the Most Cost-Efficient Marketing Strategy after the Global Recession. Procedia Social and Behavioral Sciences, 24, pp.260-268. Laroche, M., Habibi, M. and Richard, M. (2013). To be or not to be in social media: How brand loyalty is affected by social media?. International Journal of Information Management, 33(1), pp.76-82. Liu, F. and Smit, W. (2011). SOCIAL MEDIA DILEMMA | IMD. [online] Imd.org. Available at: https://www.imd.org/research/challenges/marketing-social-media-campaign-coca-cola-pepsi-fang-liu-willem-smit.cfm Mangold, W. and Faulds, D. (2009). Social media: The new hybrid element of the promotion m ix. Business Horizons, 52(4), pp.357-365. Martin, D. M. (2009). The entrepreneurial marketing mix. Qualitative Market Research: An International Journal, 12(4), 391-403. Morrisson, K. (2014). The Growth of Social Media: From Passing Trend to International Obsession [Infographic]. [online] Adweek.com. Available at: https://www.adweek.com/socialtimes/the-growth-of-social-media-from-trend-to-obsession-infographic/142323 Neti, S. (2011). Social media and its role in marketing. International Journal of Enterprise Computing and Business Systems, 1(2), 1-15., 1(2), pp.1-15. Ritson, M. (2013). Social media ROI: Hype falls flat because buzz doesnt equal sales. [online] BRW. Available at: https://www.brw.com.au/p/marketing/social_media_sales_hype_falls_flat_QoOdTYgHJN0jBbjtzwPKfM Stephen, A. and Galak, J. (2010). The complementary roles of traditional and social media publicity in driving marketing performance.. 1st ed. [ebook] Fontainebleau, France: INSEAD working paper collec tion., pp.1-40. Available at: https://faculty-course.insead.edu/marketing_seminars/Seminars%202010-11/Andrew%20Stephen/Stephen_Galak_media_092910.pdf Stenovec, T. (2015). Facebook Is Now Bigger Than The Largest Country On Earth. [online] The Huffington Post. Available at: https://www.huffingtonpost.com/2015/01/28/facebook-biggest-country_n_6565428.html Telegraph.co.uk, (2010). Pepsi vs Coke: advertising battle turns to social media. [online] Available at: https://www.telegraph.co.uk/finance/newsbysector/retailandconsumer/7126053/Pepsi-vs-Coke-advertising-battle-turns-to-social-media.html

Tasha’s Case Write Up Free Essays

Case 1: Tashas, Franchising the Boutique Cafe Experience 1. Why did Natasha Sideris succeed with her first â€Å"Tashas† cafe and with her initial expansion? I think the main reason behind her success is her passion for this job. She is clearly loving every moment of owning a restaurant. We will write a custom essay sample on Tasha’s Case Write Up or any similar topic only for you Order Now She was also able to communicate this passion to the customers as well as the staff. She was very focused on the service side of the business, and saw it as the main driver. The way she insists on customers’ not waiting more than 20 minutes for the food, which is cooked right after they ordered it. The location of the restaurant is another key driver of her success. Opening up a store in a very rich business district’s shopping center is a very good investment. And finally access to financing was very important as well. The initial expansion was a success because she was able to differentiate the new store from the first one. The new store was designed to cater the needs of the customers of that specific area. . Evaluate Sideris’ expansion plans. What advice would you give her at the time of the case? I personally believe that having 15-20 stores in the same country is not a good idea. It may be a financially viable idea, as it seems from the case, but there is a great risk of diluting the brand. Taking into consideration the population of South Africa as well as the number of people who actually have enough money to go to cafes and restaurants, having 20 Tashas Cafes doesn’t seem reasonable to me. Coming from Turkey, which is showing similar economic trends with South Africa for the recent years and facing similar income distribution problems, I have been observing boutique cafes and restaurants expand to never more than 10 restaurants nationwide. Sideris offers high-end products at high-end locations and her customer base is not very big. I think she has to be more conservative about her approach to expanding, and she should look into decreasing the risk of cannibalizing and diluting the brand. How to cite Tasha’s Case Write Up, Papers